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Our Key Insights From 'The State Of Video Marketing 2018' Report

How many videos should you publish every week? Is two too many or too few? What about three? We went through the 'The State Of Video Marketing 2018' Report to boil down the following insights.

The 3 Big Obstacles Video Marketers Face - And How To Overcome Them

So, we know that good video marketing is exceedingly effective. Why, then, do so many brands fail at it? This article explores the reasons why companies may find it hard to consistently churn out effective video content.

Why Personalized Video Is The Future Of All Marketing

Customers have a magical ability to ignore marketers. We see ads every day, but the ads that stick with us are few and far between. To break this limbo, marketers are increasingly looking to deploy personalized videos in an effort to reach out to every prospect by name.

3 Tips To Step Up Your Video SEO Game

This article will familiarize you with 3 tips to overhaul your SEO strategy by incorporating video content. The prime focus should be on good content, well-executed traditional SEO, and supporting/highlighting video content on your website.

Video Analytics Buzzwords, Decoded

How companies collect, curate and use customer data will be a key factor in determining the winning brands of the next decade. Learn more about how your company can leverage the power of video analytics to further your business goals.

The 5 Most Influential Video Marketing Campaigns of 2018

2018 was a year of great marketing campaigns which attracted a lot of conversation on social media. The ideal recipe for an effective video marketing campaign includes using concepts that resonate well with your target groups and a healthy dose of user-generated content.

In 10 Quotes - How People Talked About Video Marketing In The Last Decade

With the 10-year Challenge doing the rounds on social media, we at StoryXpress realized that as with people, industries evolve with time. And it is hard to contain the excitement when one is talking about a field like the video marketing industry, which looks primed for showtime in 2019.

5 TED Talks For A New Marketing Perspective

In this article, we take a look at 5 unique TED Talks that will reshape your marketing perspective. From understanding the social mechanics of ideas that spread, to examining marketing from the lenses of online dating and, wait for it, physics, these talks have it all.

4 Outstanding Quora Answers on Product Videos - And What We Think

In recent years, Quora has turned into a knowledge hub where people from all backgrounds converge to discuss a wide variety of topics. So it was only natural for us to dive deep and find some of the best product video advice on the platfrom.

3 Steps For Developing a Successful Product Video

Creating a good product video is hard, and making a successful one that resonates with your audience will always be harder. With video marketing on the rise in virtually every field including e-commerce, having a great product video is one of the tops asks in a smart seller’s playbook in 2019.