Best B2B Product Video Examples in 2023 Ask a manufacturer to make a product video, and they’d probably create an explanatory video for the mass market and call it a day. Ask a marketer to do the same thing,
Marketing Best B2B Product Video Examples in 2023 Ask a manufacturer to make a product video, and they’d probably create an explanatory video for the mass market and call it a day. Ask a marketer to do the same thing,
Marketing The Ultimate Guide to Storing Videos Securely Videos have become the favourite type of content of consumers as they’re more engaging and attention-grabbing than text-based content. That’s why most businesses consider videos an essential part of their marketing
Sales Sales Glossary : 60+ Key Terms You Need to Know Lead A potential customer who has shown interest in a company's product or service through a specific action, like filling out a form or making a call. Prospect A person or organization that
The Ultimate Video Marketing Glossary: Key Terms You Need to Know Call-to-action (CTA) A call-to-action (CTA) in video marketing is a prompt that encourages viewers to take a specific action after watching the video. This could be anything from visiting a website, signing up
Marketing Video Marketing FAQs: Answers to Common Questions What is Video Marketing Video marketing is the use of videos to promote or market a product or service. It can include a variety of formats, such as explainer videos, product demos, customer
The Ultimate Guide to Long-Form Video For many years, short-form videos gained massive popularity. Why? To hold people's quick attention. However, this trend is now evolving. Today, consumers of all ages are inclined to watch long-form videos on their
Marketing How Can You Use Video in Your Event Marketing Campaigns? In most events, it is common to take photos and videos to celebrate the occasion. Most of the time, videography is used to cover these occasions. The type of videos in these affairs
Marketing The Ultimate Guide to B2B Video Marketing for 2023 With 2022 officially in the rearview mirror, it’s time to start fresh and set new goals for 2023. So, it’s out with the old and in with the new. And if
Customer Support Video Customer Support & Service: The Ultimate Guide For 2023 Video customer support or video customer service? Well! Yes, these terms sound quite peculiar but this is the future of how customer support or customer service is delivered. To give you the perspective,
Homepage Videos: A Guide to Captivating Your Audience As consumers are getting more comfortable with online shopping and purchases, it won’t be wrong to say websites are now brand representatives. So having an attractive website can do wonders for your
NFT Videos: Everything you Need to Know in 2023 An NFT is what, then? It is, in essence, a specially manufactured piece of money that is represented graphically by a JPG digital image, an in-game graphics file, or even a tweet. One
8 Best Practices For Customer Success To Adopt In 2023 Today's consumers have numerous options. Not just for streaming services but basically for everything. SaaS providers were also impacted by this. Businesses started implementing customer success best practices, strategies as offensive strategies rather
How To Improve Internal Communications Through Video Today, video is the primary trend on the Internet. Most employees, especially Millennials, literally look to companies to use video to deliver important messages. In today's world, video content is the main source
How to Create a Video Newsletter in 2023 A business newsletter is one of the most powerful tools in your marketing arsenal. However, email recipients receive tons of them daily and have grown weary of the “same old, same old” traditional
Sales The Ultimate Guide to Virtual Selling: Definition, Tips and More! Virtual selling can be considered any home-based sales job that was traditionally field-based and is now being executed remotely. Whilst some companies were utilizing elements of virtual selling years before the pandemic, the
Sales How to Create a Video Sales Funnel for Social Media In the age of TikTok and Instagram Reels, video is undoubtedly the king of marketing content. According to Wyzowl, 86% of marketers say video has been effective for generating leads. It’s no
Marketing 10 Best Video Marketing Ideas Video is the future of marketing as it ensures greater engagement than written content. Numerous surveys show that customers prefer videos to written content regarding products and services. One survey said over 70%
Human Resources Leveling Up Your Recruitment Process with Videos Adding top talent to your company’s roster is a vital step in growing your business. Nowadays, engaging collateral is key to finding the right people. Since the turn of the pandemic, businesses
Marketing The Ultimate Guide to Using Videos in Account Based Marketing What is Account Based Marketing Account-based marketing (ABM) is a strategic approach to business-to-business (B2B) marketing that focuses on individual accounts and their needs, as opposed to a traditional, one-size-fits-all marketing approach. Unlike
Human Resources How to Make a Video Resume to Land a Job: Tips and Examples Tired of not hearing back from recruiters? Make your application stand out, get noticed, and get shortlisted by making a video resume. It's no doubt that finding work has become more difficult as
Video Marketing The Complete Video Marketing Guide For 2023 Moving into 2023, Digital video marketing is a multi-billion dollar industry globally. Videos have become an inseparable part of marketing as they have much greater impact on the audience than other forms of
25 Ways CSMs Can Use Videos to Improve Onboarding Videos are an excellent, interactive way to absorb more information quickly, two attributes that are super important when you think about onboarding customers. Videos not only excel at welcoming new customers and educating
Awareness Corporate Video Production: How to Make a Corporate Video A corporate video is a commercial video made by a company and representing the brand. Corporate videos can be both internal and external. Internal ones are usually made for the employees; they are
Awareness 8+ Video Content Marketing Tips for 2023 Over the last decade, the amount of time people have spent watching video content has risen. Especially during the Covid-19 pandemic, when everyone was stuck at home, the average rate of watching videos
7 Reasons Why Video is Essential For Your Marketing Strategy (With Stats to Back It Up) Video marketing campaigns can give you a positive ROI (return on investment). In fact, 87% [https://blog.hubspot.com/marketing/state-of-video-marketing-new-data] of video marketers said their campaigns were a success. If you’re