As a SaaS B2B content writer with over 10 years of experience, I have seen the evolution of sales and marketing tactics. From cold calling to email marketing and now to video email prospecting, the way we reach out to potential customers has changed dramatically.
And the latest addition to the sales toolkit, video email prospecting, is proving to be one of the most effective and engaging methods for reaching out to potential customers.
In this blog, we will delve into the world of video email prospecting and explore what it is, how to get started, best practices, common challenges, and how to measure success. We will also showcase some real-life examples and case studies of successful video email prospecting.
What is Video Email Prospecting?
Video email prospecting is the practice of using video in your email outreach to potential customers. Unlike traditional email prospecting, which relies solely on text and images, video email prospecting adds a personal touch and allows you to connect with your audience in a more meaningful way.
The benefits of using video in email prospecting are numerous. For starters, video can increase engagement and response rates.
According to a study by Vidyard, video emails have a 96% open rate and a 41% click-through rate compared to traditional text-based emails, which have an average open rate of 20%.
Another benefit of video email prospecting is that it allows you to showcase your personality and build rapport with your audience. By appearing on camera, you can establish a connection with your audience that is much more difficult to achieve through text alone.
How to Get Started with Video Email Prospecting
Getting started with video email prospecting may seem daunting, but it's easier than you think. Here are the steps to get started:
Choose the right video platform: There are several video platforms available, like StoryXpress. Choose a platform that meets your needs and budget.
Create a script and storyboard: Before filming your video, create a script and storyboard. This will help you plan out what you want to say and how you want to say it.
Filming and editing: When filming your video, keep it short and to the point. Aim for a video that is no more than 2-3 minutes in length. After filming, edit your video to remove any mistakes or distractions.
Adding a personal touch: To make your video email stand out, add a personal touch. This could be as simple as adding a personal introduction or using your own voiceover.
Best Practices for Video Email Prospecting
Once you have your video ready, it's time to start using it in your email prospecting. Here are some best practices to keep in mind:
Personalize the video email: To make the recipient feel like the email was made just for them, personalize the video email. Address the recipient by name and mention something specific about their business.
Make the subject line compelling: The subject line is the first thing the recipient sees, so make it compelling. Use a subject line that entices the recipient to open the email.
Keep the video short and to the point: People's attention spans are short, so keep your video short and to the point. Aim for a video that is no more than 2-3 minutes in length.
Follow up after sending the video email: After sending the video email, follow up with the recipient. This could be a simple email or a phone call. The goal is to keep the conversation going and build a relationship with the potential customer.
Common Challenges and How to Overcome Them
Like with any new sales tactic, there will be challenges along the way. Here are some common challenges and how to overcome them:
Overcoming the fear of being on camera: If you're not comfortable being on camera, start small. Practice filming yourself and build up your confidence over time.
Getting the recipient to actually watch the video: To increase the chances of the recipient watching your video, make the subject line compelling and keep the video short and to the point.
Dealing with technical difficulties: Technical difficulties can be frustrating, but there are ways to minimize them. Make sure you have a good internet connection and a high-quality camera before filming.
Measuring the Success of Video Email Prospecting
To know if your video email prospecting efforts are paying off, it's important to measure the success. Here are some key metrics to track:
Open rate: The percentage of recipients who open your email.
Click-through rate: The percentage of recipients who click on a link in your email.
Response rate: The percentage of recipients who respond to your email.
Conversion rate: The percentage of recipients who become customers.
By tracking these metrics, you can analyze the results of your video email prospecting efforts and make improvements as needed.
Case Studies and Examples of Successful Video Email Prospecting
To see the power of video email prospecting in action, let's look at some real-life examples:
Salesforce: Salesforce saw a 200% increase in response rates after implementing video email prospecting.
HubSpot: HubSpot found that video emails had a 42% higher open rate and a 14% higher click-through rate compared to traditional text-based emails.
Dropbox: Dropbox saw a 16% increase in response rates after incorporating video into its email prospecting efforts.
These examples show that video email prospecting can have a significant impact on response rates and overall success.
In conclusion, video email prospecting is a game-changer for SaaS B2B sales. By adding a personal touch and connecting with your audience in a more meaningful way, video email prospecting can help you stand out from the competition and increase response rates.
Whether you're just getting started or have been using video email prospecting for a while, the key is to keep experimenting and making improvements. By following best practices and tracking key metrics, you can ensure that your video email prospecting efforts are a success.
So what are you waiting for? Start incorporating video into your email prospecting efforts today and take your sales to the next level!