Video content is rapidly becoming a key element of effective marketing strategies, and with so many options out there, it can be challenging to decide which platform is best for your organization. In this article, we'll dive deep into the Vidyard vs Loom debate, comparing their features, pricing, and ideal use cases to help you make an informed decision.

Overview of Vidyard, Loom

Vidyard, Loom, and StoryXpress are three popular video platforms that cater to the needs of B2B businesses.

All three offer tools for video recording, hosting, sharing, and analytics, but they have different strengths and weaknesses.

Key Features Comparison:

Video Recording and Editing

Vidyard allows for easy screen recording, webcam recording, and uploading pre-recorded videos.

Loom offers similar functionality, but with additional editing tools like trimming and captions, giving it a slight edge in this category.

StoryXpress also provides screen and webcam recording, with additional features such as video personalization and the feature to add CTAs in a video.

Video Hosting and Sharing

All three platforms provide video hosting and sharing options. Vidyard stands out with its customizable video player, allowing for seamless branding and viewer experience.

Loom's player is simpler, prioritizing ease of use over customization.

StoryXpress offers an adaptive video player and branded video pages, striking a balance between customization and simplicity.

Integrations and Collaboration

Vidyard, Loom, and StoryXpress all offer numerous integrations, including popular tools like Slack, Salesforce, and Google Drive.

However, Loom boasts a more extensive list of integrations, making it the better choice for organizations with diverse tech stacks.

StoryXpress also offers a solid range of integrations, though not as extensive as Loom.

Analytics and Insights

Vidyard provides detailed viewer analytics, including engagement data and video performance.

Loom offers basic analytics like view count and watch time, but lacks the depth of insights available on Vidyard.

StoryXpress, similar to Vidyard, offers advanced analytics and viewer insights, making it a strong contender for data-driven marketers.

Vidyard vs Loom Pricing Comparison

Loom offers a free plan with limited features, while its Business plan starts at $10/month.

Vidyard has a limited free tier, but its paid plans start at $15/month, with more advanced features available at higher tiers.

StoryXpress has a free plan with basic features and paid plans starting at $10/month.

For businesses on a tight budget, both Loom and StoryXpress might be more attractive, while Vidyard offers more value for businesses willing to invest in their video strategy.

Use Cases and Ideal Businesses for Each Platform:

Loom is ideal for smaller businesses and startups looking for a user-friendly solution for video creation and sharing, with a focus on internal communication and collaboration.

Vidyard is better suited for marketing and sales teams in larger organizations seeking a robust video platform with powerful analytics and customization options.

StoryXpress serves a wide range of businesses, offering video personalization and lead generation features, making it a versatile choice for various industries.

Pros and Cons:


Pros of Loom

Easy to use
Affordable pricing,
Robust editing tools
Extensive integrations

Cons of Loom

Limited analytics
Basic video player customization


Pros of Vidyard

Advanced analytics,
Customizable video player,
Scalable for larger organizations

Cons of Vidyard

Higher pricing
Fewer editing tools


Pros of StoryXpress

Video personalization
Advanced analytics
Branded video pages
Competitive Pricing

Cons of StoryXpress

Fewer integrations compared to Loom
intermediate level of video player customization


Choosing between Vidyard, Loom, and StoryXpress ultimately comes down to your organization's specific needs and budget.

Loom is an excellent choice for smaller businesses looking for an affordable and user-friendly platform, while Vidyard offers a powerful, customizable solution for larger organizations with a focus on data-driven video marketing.

StoryXpress provides a versatile platform with video personalization features and advanced analytics, making it a strong contender for various types of businesses.