Marketing

Ask a manufacturer to make a product video, and they’d probably create an explanatory video for the mass market and call it a day. Ask a marketer to do the same thing,

Videos have become the favourite type of content of consumers as they’re more engaging and attention-grabbing than text-based content. That’s why most businesses consider videos an essential part of their marketing

What is Video Marketing Video marketing is the use of videos to promote or market a product or service. It can include a variety of formats, such as explainer videos, product demos, customer

In most events, it is common to take photos and videos to celebrate the occasion. Most of the time, videography is used to cover these occasions. The type of videos in these affairs

With 2022 officially in the rearview mirror, it’s time to start fresh and set new goals for 2023. So, it’s out with the old and in with the new. And if

Video is the future of marketing as it ensures greater engagement than written content. Numerous surveys show that customers prefer videos to written content regarding products and services. One survey said over 70%

What is Account Based Marketing Account-based marketing (ABM) is a strategic approach to business-to-business (B2B) marketing that focuses on individual accounts and their needs, as opposed to a traditional, one-size-fits-all marketing approach. Unlike