Using Loom, you can make quick edits by trimming the beginning or end of your video. And, that’s about it. You can’t crop the video frame or blur sensitive information, if recorded by mistake. Neither can you add intro-outro clips to your brand videos. Also, for calls-to-action, you can just add buttons linking to a landing page. You can’t add static banners, in-video forms for lead generation or schedule meetings in the video itself. You can do all of this using StoryXpress, though.

StoryXpress seamlessly fits in your software stack and offers hassle-free integrations with leading SaaS products such as HubSpot, Marketo, Pipedrive, ActiveCampaign, Calendly, CampaignMonitor, Freshworks and Sendinblue. If you use any of these, you can’t integrate with Loom.

StoryXpress lets you host your videos under your domain name. Adding a CNAME record lets you use your own domain on your video pages, thus ensuring domain and brand consistency. Viewers can transit between your website and StoryXpress video pages without recognizing that the content exists on two separate domains. Furthermore, using CNAME, your marketing automation platform identifies the activity from your domain AND the video view from your sharing page as having occurred on your domain and therefore belonging to the same visitor.

StoryXpress lets you track deeper video analytics based on the email address of the prospect. On the flip side, Loom only tracks the users who are logged in, but it can’t track the video engagement using email address.