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Strategy

These blog posts help you explore the various aspects of creating a strategy. Check out this collection to know how to create a strategy that works.

11 Innovative Ways to Use the Cover Image on Your Video Landing Page
Awareness

11 Innovative Ways to Use the Cover Image on Your Video Landing Page

The human brain processes visuals 60,000 times faster as compared to text. Additionally, the human brain is attracted to images and colours before it is attracted to any other form of content.

  • Suchita Chopra
    Suchita Chopra
8 min read
How to Make Your Video Testimonials More Trustworthy
Awareness

How to Make Your Video Testimonials More Trustworthy

Brands must build trust to bridge the gap between customer intent and action. Potential customers are more likely to trust product recommendations from genuine people who have already used and benefited from a

  • Suchita Chopra
    Suchita Chopra
9 min read
Video SEO Guidelines: Tips to Optimize Videos for Google
Awareness

Video SEO Guidelines: Tips to Optimize Videos for Google

It is important to make your content as compelling and informative as possible to catch the audience’s attention. Video guides, product unpacking, descriptions, DIY tutorials, and other eye-catching reels will come in

  • Suchita Chopra
    Suchita Chopra
15 min read
How To Create A Video Content Strategy For Your Business
Awareness

How To Create A Video Content Strategy For Your Business

Videos are a powerful medium for storytelling. They have a significant influence on the success of your advertising campaigns and content marketing efforts. Furthermore, they are an effective way to connect with people

  • Suchita Chopra
    Suchita Chopra
7 min read
How to Incorporate User-Generated Content Into Your B2B Content Marketing Strategy
Awareness

How to Incorporate User-Generated Content Into Your B2B Content Marketing Strategy

“Every person holding a smartphone is on your marketing team. Empower them to share visual content about your brand.” - Donna Moritz User-Generated Content (UGC) is one of the biggest trends to emerge

  • Rae Oliver
    Rae Oliver
5 min read
LinkedIn Video Marketing Tips to Approach Clients
Awareness

LinkedIn Video Marketing Tips to Approach Clients

In recent years LinkedIn has evolved from a text-heavy networking platform to a visual-based b2b marketing platform. In fact, 63% of video marketers want to use LinkedIn as their primary platform for video

  • Suchita Chopra
    Suchita Chopra
6 min read
How to Upload a YouTube Video (Checklist)
Awareness

How to Upload a YouTube Video (Checklist)

YouTube is the second-most used social platform, with over 2 billion logged-in monthly users (Source). So, if you are thinking about having a YouTube channel to promote your brand or products, then you

  • Suchita Chopra
    Suchita Chopra
7 min read
4 Smart Tips to Create an Introduction Video for Your Business Proposal
Awareness

4 Smart Tips to Create an Introduction Video for Your Business Proposal

The introduction is the most important part of your business proposal and it makes a massive difference in whether the client signs or not. Instead of writing one, you can record a video

  • Petra Odak
    Petra Odak
7 min read
How to Use Videos in Your Email Marketing Strategy
Marketing

How to Use Videos in Your Email Marketing Strategy

Do you want to revamp your email marketing strategy? Read ahead to find out how you can use videos in your email marketing strategy. Email is one of the best ways to reach

  • Natalie Slyman
    Natalie Slyman
8 min read
How to Build Customer Loyalty Using Videos
Video Customer Support

How to Build Customer Loyalty Using Videos

This blog post is all about how to build customer loyalty using videos. What keeps customers coming back time and again, bring referrals, or share their positive experiences with others about a particular

  • Suchita Chopra
    Suchita Chopra
9 min read
How to Create Promo Videos
Marketing

How to Create Promo Videos

This is the ultimate guide on creating promo videos for marketing. Have you ever tried creating a promotional video to ace your video marketing efforts? If not, it's the right time to do

  • Suchita Chopra
    Suchita Chopra
11 min read
Video Pop Ups: How to Add to Your Website
Marketing

Video Pop Ups: How to Add to Your Website

Wondering how to add video pop ups to your website? Read ahead! Even though a lot of website users hate pop-ups, there is no doubt that they work, if used the right way.

  • Suchita Chopra
    Suchita Chopra
6 min read
11 Chatbots That Will Transform Your Customer Support
Customer Support

11 Chatbots That Will Transform Your Customer Support

Here's a list of eleven chatbots that will help transform your customer support entirely. Picture this - you appoint a salesperson for every customer of your business to assist them 24*7, throughout

  • Suchita Chopra
    Suchita Chopra
9 min read
How to Make Employee Onboarding Videos
Human Resources

How to Make Employee Onboarding Videos

Wondering how to create onboarding videos like a pro? Let's see! The interview process is over. The great candidate has passed with flying colors. But before you start with the celebration, it's time

  • Suchita Chopra
    Suchita Chopra
9 min read
Talent Acquisition: How to Record Recruitment Videos
Types of Videos

Talent Acquisition: How to Record Recruitment Videos

Recruitment videos are officially a business buzzword amidst the pandemic. The era of remote working has just begun, and that means a massive blow up in the need to record high quality, engaging

  • Prachi Wadhwa
    Prachi Wadhwa
11 min read
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