Prachi Wadhwa

Over 500 hours worth of video content is uploaded on YouTube, every minute. Not every day. Every MINUTE! Videos are a great doorway to get across to your audience. But with the pace

Conforming to traditions is a no go when it comes to marketing in today’s space. But you know what’s one tradition that has withstood the test of time? Email outreach campaigns.

If you are getting ghosted by your prospects time and again, it is time to stop. Step back and review your emails. There possibly are a lot of warm leads out there that

Recruitment videos are officially a business buzzword amidst the pandemic. The era of remote working has just begun, and that means a massive blow up in the need to record high quality, engaging

Videos have taken the marketing community by storm for all the right reasons. Videos are a powerful medium, they are super easy to make if you have the right tools and the impact

A video library is a haven for all the amazing videos you have created or will create for your business. It serves many distinct purposes. Think about this, you recorded a great webinar

Video marketing is a multifaceted operation. There is ideation, scriptwriting, set production, the actual recording, and then post-production, hosting, analysing, and that’s way too much work for a business professional. Fortunately, the

A recent study reported that 75% of leads chose to not purchase a product because the sales video annoyed them. When you have a creative medium that leaves as strong an impression as

Being on camera is not much different from giving a presentation in person. It is much easier to record yourself on camera because you can redo it as many times as you want.

The video takeover of the internet has been exceedingly successful. And two video hosting platforms, YouTube and Vimeo have been at the forefront of this revolution. The YouTube vs Vimeo showdown throw down

Employees spend a huge chunk of office hours (about 20 hours a week) checking their emails. And the clutter we create in our inboxes is bound to explode on us with a massive

Videos are blowing up now more than ever, and they are still growing. If you have decided to create video content for your business, it is best to do it right. And allow

No business in the world is without a sales pipeline. You might not know anything about it. But you certainly already have it. A sales pipeline is to sales what gills are to

Recently, a very experienced avid marketer claimed: “Video is the currency of the internet.” And that just shook us to the core. Because he was 100% correct. 88% of people spend more time

Sales management software is one of the few pieces of software that truly saves the day for salespeople as they toil their lives away closing deals. Sales management software organizes and manages contacts,

Once you have had those long drawn conversations with your prospects and multiple email exchanges, you will realize how hard closing a deal can be. Video pitches are here to transform your sales

If you are wasting hours on sending personalized emails to your clients, this blog is for you. Mail merge is a simple way to reduce the labor that goes behind email outreach campaigns.

Sales is a tedious process. You have to constantly appease your lead, impress them, and lure them with various offers; in some cases, take them out for dinner. Only the sales team knows

If you had told someone in 2008 that emails will be the future of marketing, they would’ve laughed and said “Facebook me”. But, emails actually have stood the test of time despite

B2B sales can be tricky. You never know what strategy helps push sales likes never before and what falls flat. Eventually, it all boils down to experiments! You must get your hands dirty

Sales process is changing so fast that five years down the line, it might look entirely different than how it looks today. Prospects are no longer very interested in going through boring guides

66% of the customers say they are likely to switch brands if they feel they are treated like customer service tickets instead of a human being. And they are not being unjust, given

Customer Support Software is nothing but an Ivy League graduate receptionist with the backing of Artificial Intelligence, and unlike Siri is capable of talking to multiple people at once. Let me put this

As a small business, you work more than 24 hours a day. Or you would like to, certainly. It's a constant struggle to keep things in order on a daily basis. There are

A good consumer experience is what ends up defining your brand. And customer support is one of the key aspects of the consumer experience. Good customer service is equivalent to good marketing. The