Awareness

Awareness

Corporate Video Production: How to Make a Corporate Video

A corporate video is a commercial video made by a company and representing the brand. Corporate videos can be both internal and external. Internal ones are usually made for the employees; they are

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8+ Video Content Marketing Tips for 2023

Over the last decade, the amount of time people have spent watching video content has risen. Especially during the Covid-19 pandemic, when everyone was stuck at home, the average rate of watching videos

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Will Video Marketing Still Dominate the Trends in 2023?

If you’re wondering whether video marketing will still dominate the trends in 2023, you’ve come to the right place. With so many digital marketing strategies available, it can be challenging to

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Beginner's Guide to Facebook Video Marketing

The two pillars for any business’s successful brand presence are Social Media and Content. When it comes to Social Media, the first name that comes to mind is the social media giant

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How to Build an SEO Video Optimization Plan

At this point, you already know how search engine optimization (SEO) is essential to your business. Now, you’re trying to wrap your head around SEO video optimization and thinking, how can you

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How Can Social Listening Impact Your Video Marketing Strategy?

Video marketing is one of the best ways to build a brand and establish genuine connections with any target audience. When done right, video content can be captivating and persuasive, with an undeniable

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3 Reasons to Include Videos in Your Marketing Strategy

When it comes to video marketing, have you ever considered making a promotional video to help you succeed? If you haven't already, this is the perfect moment! Create Your First Video Now You

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Ways to Market Your Business Online with an Excellent Video-Powered Website

People love watching videos, and it's their favorite form of content especially on social media. Videos are not just good for capturing attention or entertaining people, it in fact leads your potential customers

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How to Create Demand Through Video Marketing

A popular adage claims that a picture is worth a thousand words. If that's the case, just think of how impactful moving pictures could be. Video marketing is growing increasingly popular with industries

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Top 7 Tools to Use With StoryXpress

StoryXpress is an end-to-end video platform that helps businesses with video creation, customization, hosting, and analytics. The platform is constantly evolving, updating, and integrating with other leading software to increase its effectiveness for

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11 Innovative Ways to Use the Cover Image on Your Video Landing Page

The human brain processes visuals 60,000 times faster [https://blog.hubspot.com/marketing/visual-content-marketing-infographic] as compared to text. Additionally, the human brain is attracted to images and colours [https://venngage.com/blog/

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Do eCommerce Sites Need Optimized Videos?

What are the benefits of optimizing videos for eCommerce? Is optimization a must for eCommerce videos or can you do without it as well? The argument in favor of video for eCommerce marketing

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Top 6 Tips to Enhance Your Facebook Video Ads

Facebook receives 8 billion video views daily [https://techcrunch.com/2015/11/04/facebook-video-views/], making it the perfect place to get your video ads seen. Facebook video ads have become one of the

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Royalty-Free Sound Effects for YouTubers

Youtubers spend a lot of time making creative and entertaining videos. Now, imagine watching a YouTube video with no sound effects. Sounds boring, doesn't it? Sound effects bring your videos together, and that

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How to Make Your Video Testimonials More Trustworthy

Brands must build trust to bridge the gap between customer intent and action. Potential customers are more likely to trust product recommendations from genuine people who have already used and benefited from a

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Video SEO Guidelines: Tips to Optimize Videos for Google

It is important to make your content as compelling and informative as possible to catch the audience’s attention. Video guides, product unpacking, descriptions, DIY tutorials, and other eye-catching reels will come in

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How To Create A Video Content Strategy For Your Business

Videos are a powerful medium for storytelling. They have a significant influence on the success of your advertising campaigns and content marketing efforts. Furthermore, they are an effective way to connect with people

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How to Incorporate User-Generated Content Into Your B2B Content Marketing Strategy

“Every person holding a smartphone is on your marketing team. Empower them to share visual content about your brand.” - Donna Moritz User-Generated Content (UGC) is one of the biggest trends to emerge

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Why Videos are Important to Email Marketing

Do you create videos for your business? Have you ever wondered why videos are important to your marketing strategy, particularly to your email marketing strategy? This blog post is all about that. We'll

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LinkedIn Video Marketing Tips to Approach Clients

In recent years LinkedIn has evolved from a text-heavy networking platform to a visual-based b2b marketing platform. In fact, 63% of video marketers want to use LinkedIn as their primary platform for video

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How Video Marketing Helps You Build a Brand

There are reasons 94% of video marketers reported that video has helped increase user understanding of their products or services. That trend will not stop soon. A recent survey [https://blog.hubspot.com/

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7 Ways to Amplify Your Brand Messaging on Social Media

Brand messaging is related to the core value proposition conveyed and the language used in its content. With the right message you can easily turn your target audience into clients. By driving campaigns

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5 Reasons Why Your Business Should Start Video Marketing Today

If you’re not using video marketing yet, you should start using it now. Video marketing is an extremely effective tool that can help you strengthen your brand image, engage with your audience,

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9 Ways to Boost Your Small Business Using Brand Videos

Video marketing is gaining a lot of traction across businesses of all shapes and sizes. The key to popularity lies in their ease to reach and engage with target customers across all platforms.

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Seven Ideas for Creating Marketing Videos for eCommerce

Short and long. Educational and entertaining. Live and prerecorded. The role of videos as a marketing tool is only growing on every touchpoint: online stores, social media, and offline venues. Consumers want to