Brand

Why are more and more organizations preferring video content to sell these days? Simply because videos are a great way to put your brand across to new customers, recover lost leads, increase customer base and grow your business.

Branding is a complex game - one which cannot be quantified into numbers and sales statistics. There is a reason why Apple enjoys a cult-like fan following despite better value elsewhere in the technology markets, and why Nike is associated with the idea of inspirational sportsmanship and ambition.

Customers have a magical ability to ignore marketers. We see ads everyday: on televisions, on our computers while looking up stuff on Google, on our phones while watching Youtube videos, and even while listening to songs when using free music streaming services.