Shaurya Singh

Branding is a complex game - one which cannot be quantified into numbers and sales statistics. There is a reason why Apple enjoys a cult-like fan following despite better value elsewhere in the technology markets, and why Nike is associated with the idea of inspirational sportsmanship and ambition.

Video is one of the biggest tools to ensure Marketing and Sales alignment in your organization: something that a lot of teams struggle with. Read on to explore how video can help you solve this problem.

The hype for personalized video marketing is an all-time high, which begs the question: what is the long-term outlook on these techniques? Join us as we analyze this complex dilemma.

Can personalized video help you fundamentally overhaul your sales process? Well, the answer is a resounding yes, and this article will tell you exactly what you need to know about how personalized video and sales can go hand in hand.

In 2018, we saw some rather innovative video marketing campaigns. From leveraging user-generated content to collaborating with celebrities, here are the best of the lot.

We analyzed the data so you don't have to, and as usual, the numbers highlighted some very interesting information. Here are our conclusions after diving deep into 'The State Of Video Marketing 2018' report by Demand Metric.

Marketing Trends are continuously evolving, and video marketing is no exception. 2019 promises to be an exciting year for the industry, and this artilcle will give you an insight on exactly what to expect.

In this article, we discuss the absolute must-have aspects of any video marketing strategy. Whether you are a rookie or an expert, this guide will help you get the basics right.

The importance of SEO cannot be overstated, and it constitutes an important part of any video strategy. With this in mind, we explore the best practices to take your video SEO to the next level.

Creating a product video is hard, but it doesn't have to be. By following a few basic guidelines, you can immensely simplify your product video creation process.

As businesses begin to personalize their value propositions to prospects, video will play a huge part in elevating their account-based marketing efforts. In this piece, we take a look at how video can be a part of your ABM playbook.

Video analytics are the cutting-edge in online advertising, and yet very few people can confidently claim mastery over them. With this guide, you will be well on your way towards a broad understanding of video marketing terminology.

Just 0.33% of videos on Youtube have more than 1 million views. According to Digital Music News, 1 percent of video creators attract 93 percent of all views on YouTube. How, then, can you stand out?

In this post, we explore the world of creative production through the lens of industry stalwards and their TED Talks. From VR to stunning visual effects, these speakers have mastered it all.

TED Talks are one of the best ways to gain useful knowledge in an engaging manner. In this entry, we list the best TED Talks you should watch as a marketer for a novel perspective.

Taking a leaf out of the traditional marketing book, Facebook conducted its own study to determine which creative sequences were the most effective at meeting prespecified goals, including getting users to visit a web page, and/or buying an item from the page.

Customers have a magical ability to ignore marketers. We see ads everyday: on televisions, on our computers while looking up stuff on Google, on our phones while watching Youtube videos, and even while listening to songs when using free music streaming services.

With the 10-year Challenge doing the rounds on social media, we at StoryXpress realised that as with people, industries evolve with time too.

Happy employees form the backbone of well-performing companies, and this is no secret. Even then, it is not uncommon for company leadership to deprioritize employee engagement over other aspects of business, a practice that can reap negative results over the long term.

Reducing customer churn is one of the biggest problems faced by most modern businesses. At StoryXpress we believe videos can definitely help with this.

4 Outstading quora answers on product videos that will help your brand grow. See what the experts have to say on utilizing videos in the best possible way.

Personalised and interactive videos bring you closer to your clients. Personalization gives you space to breathe amidst a massively crowded marketing world.

We explored the web for fascinating stats that capture the efficiency of video content at improving conversions and here is the video marketing report card.

From creation to analysis plan your video campaigns with a perfect video marketing strategy and here we are with simple steps for doing so.