Small Business

What comes to your mind when you think of a "video platform"? There is a high chance that you might be thinking of the place where you see most of the videos, and for most of us that is Youtube.

Why are more and more organizations preferring video content to sell these days? Simply because videos are a great way to put your brand across to new customers, recover lost leads, increase customer base and grow your business.

Branding is a complex game - one which cannot be quantified into numbers and sales statistics. There is a reason why Apple enjoys a cult-like fan following despite better value elsewhere in the technology markets, and why Nike is associated with the idea of inspirational sportsmanship and ambition.

Customers have a magical ability to ignore marketers. We see ads everyday: on televisions, on our computers while looking up stuff on Google, on our phones while watching Youtube videos, and even while listening to songs when using free music streaming services.