Video Marketing

For long, brands deployed written content strategies to keep their audiences informed and to place a solid footing in their respective markets. The Inbound way of attracting, engaging and delighting customers, as introduced by HubSpot, has turned out to be a great hit among marketers.

In today’s world, there is nothing better than a video to communicate stories, engage prospects, improve conversions and build an esteemed clientele.

Earlier, marketers used long form B2B content to make themselves seen on LinkedIn. However, with the launch of native videos in 2017, LinkedIn has become one of the most effective professional networks to introduce, build and promote businesses.

Companies around the world keep up with the latest marketing fads to stay relevant and top of mind. At the moment, videos seem to be the ultimate marketing tool that can change the game for you. This is why, most of the brands today look up to videos to get noticed, make a mark, convert and delight.

Videos have taken over even the B2B space with a swept. It is a great time for B2B businesses to grow & flourish, which is why we have come up with this blog to explain you, how and why B2B companies should include videos at every stage of their communication.

Around the world, SaaS companies struggle to create value out of intangible products. This is because, unlike B2C, they do not have glamorized alternatives like rich packaging, celeb advertisements and witty one liners in their bag, to attract customers.

A Storyboard is a Visual outline that you draw prior to shooting a Video. It is a sequential flow of frames that explains how a video story-line shall transpire.

Videos on landing pages can increase conversion by 86%. Here is checklist along with examples from some of the biggest brands to use them more effectively.

According to a study by Harvard Business Review increasing customer retention rates by 5% can increase profit rates by 95%. Can videos help us to retain customers more efficiently? Let us find out.

Why are more and more organizations preferring video content to sell these days? Simply because videos are a great way to put your brand across to new customers, recover lost leads, increase customer base and grow your business.

Marketers know how impactful videos have been in the last couple of years and are using the same, to entertain, engage and delight new consumers. Here is how you can use videos on social media to engage better and sell faster.

Real estate marketing videos help attract and engage more clients. Videos act as an irreplaceable tool in a Real Estate marketer’s pocket. Here are a handful of tips on video marketing from our side that will help you lever up your real estate business in no time.

Branding is a complex game - one which cannot be quantified into numbers and sales statistics. There is a reason why Apple enjoys a cult-like fan following despite better value elsewhere in the technology markets, and why Nike is associated with the idea of inspirational sportsmanship and ambition.

The marketing landscape is evolving quickly. Businesses around the world are investing heavily on new & better technologies, to improve their brand name and widen their customer reach and here video content distribution comes to action.

Let not the latest technologies in the video marketing world scare you bad. Read up the blog and embrace yourself with the emerging trends that will help you soar.

In 2018, we saw some rather innovative video marketing campaigns. From leveraging user-generated content to collaborating with celebrities, here are the best of the lot.

We analyzed the data so you don't have to, and as usual, the numbers highlighted some very interesting information. Here are our conclusions after diving deep into 'The State Of Video Marketing 2018' report by Demand Metric.

Marketing Trends are continuously evolving, and video marketing is no exception. 2019 promises to be an exciting year for the industry, and this artilcle will give you an insight on exactly what to expect.

In this article, we discuss the absolute must-have aspects of any video marketing strategy. Whether you are a rookie or an expert, this guide will help you get the basics right.

Just 0.33% of videos on Youtube have more than 1 million views. According to Digital Music News, 1 percent of video creators attract 93 percent of all views on YouTube. How, then, can you stand out?

Taking a leaf out of the traditional marketing book, Facebook conducted its own study to determine which creative sequences were the most effective at meeting prespecified goals, including getting users to visit a web page, and/or buying an item from the page.

With the 10-year Challenge doing the rounds on social media, we at StoryXpress realised that as with people, industries evolve with time too.

Reducing customer churn is one of the biggest problems faced by most modern businesses. At StoryXpress we believe videos can definitely help with this.

We explored the web for fascinating stats that capture the efficiency of video content at improving conversions and here is the video marketing report card.

From creation to analysis plan your video campaigns with a perfect video marketing strategy and here we are with simple steps for doing so.