TED Talks are a great source of inspiration and new ideas. Often, video marketers find themselves out of innovative concepts. In these situations, TED Talks can be a great way to rejuvenate your mind while boosting your knowledge.
In this article, we take a look at 5 unique TED Talks that will reshape your marketing perspective. From understanding the social mechanics of ideas that spread, to examining marketing from the lenses of online dating and, wait for it, physics, these talks have it all.
1. How To Get Your Ideas To Spread - Seth Godin (TED2003)
In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. Instead of differentiating yourself from your competitors via incrementally different marketing strategies, try to think outside the box and catch your customer by surprise.
2. Where Are Our Digital Ads Really Going – Kristi Rogers (TED@BCG, 2014)
Imagine a world in which every ad you saw was relevant -- where advertising wasn't random or intrusive, but rather a carefully thought out combination of products you already wanted to know about. In this talk, advertising researcher Kristi Rogers describes how involving advanced mathematics in marketing will ultimately transform the way we interact with products, and the way brands interact with us.
3. What Brands Can Learn From Online Dating – Sarah Willersdorf (TED@BCG, 2015)
On dating sites like Tinder and Hinge, users average 3-5 seconds reviewing a profile before swiping left or right. In a generation raised on 140 characters or less, brand expert Sarah Willersdorf proposes that marketing has a lot to learn from online daters. With the common goal to elicit an emotional response through a carefully communicated first impression, Sarah reviews the three key lessons companies can learn from these experienced and bountiful self-branders.
4. What Physics Taught Me About Marketing – Dan Cobley (TEDGlobal, 2010)
Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.
5. 404, The Story Of A Page Not Found – Renny Gleeson (TED2012)
Oops! Nobody wants to see the 404: Page Not Found. But as Renny Gleeson shows us, while he runs through a slideshow of creative and funny 404 pages, every error is really a chance to build a better relationship.
TED Talks are a great way to learn from the experience of industry veterans in an extremely concise format, and we hope that this list will not only inspire you to come up with better marketing strategies suited for 2019, but also remind you that as human beings some of the most impactful things we remember are ones that not only relate with us, but also shock us, humor us and stimulate us. With unconventional market, especially campaigns powered by video, you can achieve much better brand recall value and create an increasingly distinct product identity in your customers’ minds.