Shaurya Singh - The StoryXpress Blog

The 3 Big Obstacles Video Marketers Face - And How To Overcome Them

Branding is a complex game - one which cannot be quantified into numbers and sales statistics. There is a reason why Apple enjoys a cult-like fan following despite better value elsewhere in the technology markets, and why Nike is associated with the idea of inspirational sportsmanship and ambition.

Sales

Sales, Marketing, And Video: Two Departments, One Trump Card

Video is one of the biggest tools to ensure Marketing and Sales alignment in your organization: something that a lot of teams struggle with. Read on to explore how video can help you solve this problem.

Video Marketing

Personalized Video Marketing: The Long-Term Vision

The hype for personalized video marketing is an all-time high, which begs the question: what is the long-term outlook on these techniques? Join us as we analyze this complex dilemma.

Sales Videos

Guide to Personalized Video & Sales

Can personalized video help you fundamentally overhaul your sales process? Well, the answer is a resounding yes, and this article will tell you exactly what you need to know about how personalized video and sales can go hand in hand.

Video Marketing

The 5 Most Influential Video Marketing Campaigns of 2018

In 2018, we saw some rather innovative video marketing campaigns. From leveraging user-generated content to collaborating with celebrities, here are the best of the lot.

Trends

Our Key Insights From 'The State Of Video Marketing 2018' Report

We analyzed the data so you don't have to, and as usual, the numbers highlighted some very interesting information. Here are our conclusions after diving deep into 'The State Of Video Marketing 2018' report by Demand Metric.

Trends

Our Ideas For Video Marketing Trends in 2019

Marketing Trends are continuously evolving, and video marketing is no exception. 2019 promises to be an exciting year for the industry, and this artilcle will give you an insight on exactly what to expect.

Video Marketing

Must-Haves: 7 Things Your Video Marketing Strategy Should Have

In this article, we discuss the absolute must-have aspects of any video marketing strategy. Whether you are a rookie or an expert, this guide will help you get the basics right.

Video SEO

3 Steps To Elevate Your Video SEO Game

The importance of SEO cannot be overstated, and it constitutes an important part of any video strategy. With this in mind, we explore the best practices to take your video SEO to the next level.

Product Videos

3 Measures to Improve Product Video Development Process

Creating a product video is hard, but it doesn't have to be. By following a few basic guidelines, you can immensely simplify your product video creation process.

Video Marketing

Account-Based Marketing & Video - A Match Made In Heaven

As businesses begin to personalize their value propositions to prospects, video will play a huge part in elevating their account-based marketing efforts. In this piece, we take a look at how video can be a part of your ABM playbook.

Video Analytics

Video Analytics Buzzwords, Decoded

Video analytics are the cutting-edge in online advertising, and yet very few people can confidently claim mastery over them. With this guide, you will be well on your way towards a broad understanding of video marketing terminology.

Video Marketing

Video Marketing Mistakes: Things to Avoid

Just 0.33% of videos on Youtube have more than 1 million views. According to Digital Music News, 1 percent of video creators attract 93 percent of all views on YouTube. How, then, can you stand out?

Video Storytelling

5 TED Talks For Creative Professionals

In this post, we explore the world of creative production through the lens of industry stalwards and their TED Talks. From VR to stunning visual effects, these speakers have mastered it all.

Video Marketing

5 TED Talks For A New Marketing Perspective

TED Talks are one of the best ways to gain useful knowledge in an engaging manner. In this entry, we list the best TED Talks you should watch as a marketer for a novel perspective.

Social Media Marketing

The Smartest Way to Accelerate Facebook Video Marketing

Taking a leaf out of the traditional marketing book, Facebook conducted its own study to determine which creative sequences were the most effective at meeting prespecified goals, including getting users to visit a web page, and/or buying an item from the page.

Video Marketing

Why Personalized Video Is The Future Of All Marketing

Customers have a magical ability to ignore marketers. We see ads everyday: on televisions, on our computers while looking up stuff on Google, on our phones while watching Youtube videos, and even while listening to songs when using free music streaming services.

Video Marketing

In 10 Quotes - How People Talked About Video Marketing In The Last Decade

With the 10-year Challenge doing the rounds on social media, we at StoryXpress realised that as with people, industries evolve with time too.

Types of Videos

Improve internal communication with videos - Here's How

Happy employees form the backbone of well-performing companies, and this is no secret. Even then, it is not uncommon for company leadership to deprioritize employee engagement over other aspects of business, a practice that can reap negative results over the long term.

Video Customer Support

How To Reduce Customer Churn With Video

Reducing customer churn is one of the biggest problems faced by most modern businesses. At StoryXpress we believe videos can definitely help with this.

Product Videos

4 Outstanding Quora Answers on Product Videos - And What We Think

4 Outstading quora answers on product videos that will help your brand grow. See what the experts have to say on utilizing videos in the best possible way.

Sales

#StatAttack: The Numbers Are In On Personalized Video

Personalised and interactive videos bring you closer to your clients. Personalization gives you space to breathe amidst a massively crowded marketing world.

Listicles

#StatAttack: The Video Marketing Report Card

We explored the web for fascinating stats that capture the efficiency of video content at improving conversions and here is the video marketing report card.

Video Marketing

3 Simple Steps To Improve Your Video Marketing Strategy

From creation to analysis plan your video campaigns with a perfect video marketing strategy and here we are with simple steps for doing so.