The Ultimate Video Marketing Glossary: Key Terms You Need to Know

Call-to-action (CTA)

A call-to-action (CTA) in video marketing is a prompt that encourages viewers to take a specific action after watching the video.

This could be anything from visiting a website, signing up for a newsletter, making a purchase, or downloading an app. CTAs are usually placed at the end of a video and are designed to be clear and attention-grabbing.

Common CTA formats include buttons, overlaid text, or spoken prompts. The goal of a CTA is to convert viewers into customers or leads by driving them to take a desired action.

Click-through rate (CTR)

Click-through rate (CTR) in video marketing is an important metric that measures the number of clicks on a video divided by the number of times the video was viewed.

Video CTR = Click on Video/Video impressions

It's a way to measure the engagement level of a video and the effectiveness of the call-to-action included in the video. A higher CTR indicates that more viewers are clicking on the video and taking the desired action.

Cross-promotion

Cross-promotion in video marketing refers to the practice of promoting a video or video series across multiple platforms or channels in order to increase its visibility and reach a wider audience.

This can include promoting a video on social media platforms like Facebook, Instagram, TikTok , on a company website, in email marketing campaigns, and through paid advertising. The goal of cross-promotion is to increase brand awareness, drive engagement and ultimately increase sales or leads.

Cutaway

A cutaway in video marketing is an editing technique where the video cuts away from the main action or scene to show something else, usually for a brief period of time, before cutting back to the main action events.

This technique is often used to provide additional information or context about video, to break up longer scenes in a video, or to add visual interest.

Cutaways can include shots of people, places, or things that are related to the main action or theme of the video, or they can be completely unrelated.

They can also be used to illustrate a point or to show an example. For example: if the main shot is of a person flying an airplane on a runway, possible cutaways may include shot or point of view of an air traffic control operator or a tower.

Demo video

A demo video, also known as a product demo or product demonstration video, is a type of marketing video that shows how a product works and its features in action.

These videos are often used to showcase the benefits of a product and to help potential customers understand how it will be used to solve a problem or meet a need.

Demo videos can be used to introduce new products, to demonstrate the features of existing products, or to provide instructions on how to use a product. They are usually short, informative and designed to be engaging and easy to understand.

They can be shared on social media platforms, websites, landing pages, email campaigns and other marketing channels.

Display advertising

Display advertising in video marketing refers to the use of video ads that are shown on websites, social media platforms, or other digital properties to promote a product or service.

It's a cost-effective way to reach target audiences and can be used to drive brand awareness, website traffic, and conversions. Video display ads can be pre-roll, mid-roll or post-roll ads that are shown before, during or after a video content. You can leverage royalty free videos to make your Ad more attractive

Distribution

Distribution in video marketing refers to the process of making a video available to the target audience through various channels, platforms, and formats.

This can include uploading a video to a company website, hosting it on a video platform like YouTube or StoryXpress, sharing it on social media, or distributing it through email campaigns or paid advertising.

The goal of video distribution is to increase visibility, reach a wider audience, and drive engagement and conversions.

Effective video distribution strategy includes identifying target audience, understanding the platforms they use and the type of content they consume and then select the most appropriate platforms and channels to distribute the video.

Distribution can also include targeting specific demographics, locations, and interests to reach the most relevant audience. Additionally, distribution can also include paid promotion on social media and other platforms to reach a larger audience.

Explainer video

An explainer video is a short, animated video that is used to explain a product, service, or concept in an engaging and easy-to-understand way.

These videos are often used to introduce a new product or service, to explain how a complex concept works, or to provide instructions on how to use a product or service.

Explainer videos can be created in a variety of styles, such as 2D or 3D animation, motion graphics, or live-action, and can be used to convey information in a visually appealing and memorable way.

They can be shared on social media platforms, websites, landing pages, email campaigns and other marketing channels. Explainer videos can be used in various industries such as technology, healthcare, finance, education and more.

Facebook video ads

Facebook video ads are a form of video marketing that allows businesses to advertise their products or services on the Facebook platform using video content.

These ads appear in the news feed, stories, and in the video section of Facebook, and can be targeted to specific demographics, interests, and behaviors.

Facebook video ads come in different formats such as in-stream, in-stream sponsored, out stream and can be from 6 seconds to 3 minutes long.

In-stream ads are videos that play before, during or after other videos, while out stream ads are videos that play in news feed and stories, they don't require a video content to be present.

Facebook video ads can be used to increase brand awareness, drive website traffic, and generate leads or sales.

Facebook video ads allow businesses to reach a large audience, as the platform has over 2 billion monthly active users, and can be a cost-effective way to reach a target audience. Additionally, Facebook offers a variety of targeting options and analytics to help businesses measure the performance of their video ads.

Here are some statistics about Facebook videos ads

84% of video marketers are using Facebook as one of their main video marketing channels. Two-thirds of American marketers do the same.

Currently, native videos are used on 90% of Facebook profiles.

94% of Facebook advertising earning comes from mobile devices, and half of this sum comes from mobile-first video ads.

Frame rate

Frame rate in video marketing refers to the number of individual frames or images that are displayed per second in a video.

The frame rate is measured in frames per second (fps). The most common frame rates used in video production are 24, 25, 30, 48, 50, and 60 fps.

A higher frame rate can make a video appear more smooth and fluid, while a lower frame rate can create a choppy or "stutter" appearance.

When it comes to video marketing, a higher frame rate is generally preferred as it gives a more polished, professional look to the video.

However, the frame rate also depends on the type of video content, the platform where it will be shared, and the device on which it will be viewed.

For example, movies and TV shows are usually shot and edited at 24fps, while live-action sports are often shot at 60fps to capture fast-moving action.

In general, 30fps is a common frame rate for videos shared on social media and other digital platforms because it strikes a balance between smoothness and file size, which is important for videos that will be streamed online.

Green screen

A green screen, also known as chroma key compositing, is a technique used in video production to superimpose one video or image over another.

It involves filming or photographing a subject in front of a green or blue background, and then using special software to remove the background and replace it with a different image or video.

Green screen is commonly used in video marketing to add special effects or to place a subject in a different location without actually filming on location which eventually reduces the video production budget.

For example, A business might use a green screen to place a person in front of a virtual product like an EV concept car or real estate properties.

Green screen technology is widely used in various industries such as film, television, and video marketing to create special effects, virtual sets, and to superimpose live-action footage over animated backgrounds.

It's important to note that when using a green screen, proper lighting and camera settings are crucial to achieve a good chroma key effect, otherwise, the edges of the subject will look unnatural and might require a lot of post-production work to fix.

Influencer marketing

Influencer marketing in video marketing is a strategy where businesses partner with individuals Influencer who have a significant following on social media platforms, such as YouTube, Instagram, TikTok, and others, to promote their products or services.

Online Influencers are powerful tools for businesses to reach new audiences and increase brand awareness, trust, and credibility.

Influencer marketing in video marketing can take many forms, but it's important for businesses to select influencers that align with their brand values and track the campaign's performance and ROI.

Here are some Influencer marketing statistics

• Influencer Marketing Industry Reached $16.4B in 2022
• Instagram Is the Preferred Social Media Channel for influencers
• Lifestyle and beauty were the most popular categories among global Instagram influencers in 2021.

Keyframe

A keyframe in video marketing is a specific frame within a video that marks the beginning or end of a transition or animation effect.

In video editing software, keyframes are used to specify the starting and ending point of a particular effect, such as the position, scale, or color of an object.

They are used to create a wide range of visual effects, such as panning, zooming, and cropping, as well as to control the timing and duration of transitions and animations.

In video marketing, keyframes can be used to create engaging and dynamic visuals, such as text animation and special effects, helping to grab the viewer's attention and make the video more effective in delivering the message.

Video Landing page

A video landing page is a landing page which is designed to showcase a video that provides information about a product, service, or topic.

The video is usually placed at the center of the page and is accompanied by other useful information like headline, sub headline, and call-to-action button.

The goal of a video landing page is to capture the attention of the viewer and encourage them to take a specific action, such as signing up for a newsletter, purchasing a product, or watching more videos.

Likeability

Likeability in video marketing refers to the degree to which a video is considered to be liked by the audience or a viewer.

It can be thought of as a measure of how positively a video is perceived by its audience. A video with high likeability is likely to be shared, commented on, and viewed multiple times, while a video with low likeability may be ignored or quickly forgotten.

Lookalike audience

A lookalike audience is a type of audience targeting option which allows advertisers to reach new potential customers who are similar to their existing customers.

Lookalike targeting is based on the idea that people who are similar to your current customers are more likely to be interested in your products or services.

For Example, Your targeted custom audience is college students between age 19 to 22 in New York so your lookalike audience can be students with ideal traits but in other cities of the USA like Chicago.

Metrics

Metrics in video marketing are used to measure and track the performance of a video marketing campaign. They help businesses understand how well their videos are performing and identify areas for improvement.

Some important metrics in video marketing are

• Views
• Engagement
• Watch time
• Conversion rate

According to HubSpot, the average video on YouTube receives around 8,000 views, while the average video on Facebook gets around 1,200 views.

According to a study by Brightcove, videos with high engagement rates (e.g., lots of likes, comments, and shares) had an average retention rate of 60%, compared to just 20% for videos with low engagement rates.

According to YouTube, the average viewing session on mobile devices is around 40 minutes.

According to Wyzowl, videos on landing pages can increase conversion rates by up to 80%.

Motion graphics

Motion graphics are animated graphics and illustrations that are used to create visual interest and convey information to the audience through a video.

These graphics can include text and vector images that move and change over time. Motion graphics can be used to create a wide range of effects, such as animation, text overlays, and transitions.

Native video

Native video in video marketing refers to videos that are uploaded and shared directly on a social media platform or website, as opposed to being embedded from an external source such as YouTube or StoryXpress.

Native videos are designed to blend in with the look and feel of the video platform on which they are shared, making them appear as though they are part of the platform's content.

Online video platform (OVP)

An Online Video Platform (OVP) is a software or service that provides the technology and tools to host, manage, and distribute videos on the internet.

OVPs typically provide a variety of features such as video encoding and transcoding, video hosting, video playback, and analytics. They can be used by individuals, businesses, and organizations to create, share, and monetize their video content.

Some common examples of OVPs include YouTube, StoryXpress ,Vimeo, Wistia, and Brightcove.

These platforms allow users to upload and share videos, customize video player settings, and access analytics data such as views, engagement, and audience demographics.

Outstream video

Out stream video refers to a type of video advertising that is not tied to a specific piece of content, but instead is served as an ad unit in a webpage.

Out stream videos play automatically when they are in view on a user's screen, and they typically appear in the form of a pre-roll, mid-roll, or post-roll ad. They are also known as "in-page" or "in-feed" videos.

Quality assurance (QA)

Quality assurance (QA) in video marketing refers to the process of ensuring that a video meets certain standards of quality and performance before it is released to the public.

This process includes checking the video for technical errors, such as incorrect aspect ratio or audio issues, as well as ensuring that the video meets the creative and branding standards set by the company.

Reach

Reach in video marketing refers to the number of people who see or have the opportunity to see a video.

It is a metric used to measure the effectiveness of a video marketing campaign and to determine the potential audience size for a video.

Retargeting

Retargeting in video marketing is a technique used to target ads to users who have previously interacted with a brand or website.

It is a form of online advertising that uses cookies, pixels, and other tracking technologies to identify users who have previously visited a website and serve them ads that are relevant to their interests.

Scriptwriting

Scriptwriting in video marketing is the process of creating the written content for a video production.

This includes writing dialogue, narration, and any other written elements that will be used in the video.

Scriptwriting is an essential step in the video production process, as it helps to define the message, tone, and overall structure of the video.

Video Search engine optimization (SEO)

Video Search Engine Optimization (SEO) refers to the process of optimizing videos for search engines such as Google, Bing, and YouTube.

It is the practice of increasing the visibility and ranking of a video in the search engine results pages (SERPs) by making the video more search-engine-friendly.

Sound design

Sound design is the process of creating and integrating audio elements, such as music, sound effects, and dialogue, into a video production.

In video marketing, sound design is used to enhance the overall viewing experience and to help communicate the message or theme of the video more effectively.

It can also be used to create a specific mood or atmosphere, and to draw the viewer's attention to specific parts of the video.

Storyboard

A storyboard is a visual representation of a video production, typically consisting of a series of illustrations or images that are arranged in a specific order.

It is used to plan and organize the various elements of a video, such as shots, camera angles, and special effects. In video marketing, a storyboard is used to plan and communicate the overall concept and structure of the video, as well as to identify any potential issues that may need to be addressed before production begins.

It also helps to ensure that the final video product aligns with the marketing goal and message.

Streaming

Streaming in video marketing refers to the process of delivering video content over the internet in real-time, allowing viewers to watch it as it is being transmitted.

Streaming video is becoming increasingly popular as a way for businesses to reach and engage their target audience, as it allows them to share video content on demand, without the need to download or store the video on the viewer's device.

This is popularly used in platforms such as YouTube, Vimeo, TikTok, Facebook Live, Instagram Live etc. Streaming video can be used for a variety of marketing purposes, such as product demonstrations, live events, webinars, and behind-the-scenes footage, among others.

Subtitles

Subtitles are text that is displayed on the screen during a video, typically at the bottom of the screen, and is used to provide a written translation of the spoken dialogue or narration in the video.

Subtitles are often used in videos to make them more accessible to viewers who are deaf or hard of hearing, but they can also be used to provide translations for viewers who speak different languages.

Subtitles can be added to a video during the post-production process, and can be in the same language as the spoken dialogue or in a different language.

Subtitles are important in video marketing as it can help in reaching a wider audience and make the video accessible to people from different regions and cultures.

Target audience

The target audience in video marketing refers to the specific group of people that the video is intended to reach and engage.

This group of people is defined based on various demographic, psychographic, and behavioral characteristics, such as age, gender, income, interests, and behaviors.

Identifying the target audience for a video is an important step in the video marketing process, as it helps to ensure that the video's message and content are tailored to the specific needs and interests of the audience, increasing the chances of engagement and conversion.

Once the target audience is identified, video marketers can use various techniques such as SEO, social media, and paid advertising to reach and engage with the target audience.

Testimonial video

A testimonial video is a type of video in which a customer or client of a company or product speaks about their positive experience with it.

Testimonial videos are often used in video marketing as a way to build trust and credibility with potential customers by showing them real-life examples of how the product or service has benefited others.

Testimonial videos can be shot in different formats, such as interviews, vlogs, or even a simple recorded message.

They can be used to showcase the product or service in action, and to highlight specific benefits or features that the customer found particularly useful.

Testimonials are usually short, usually less than 2 minutes, and are used as part of a larger video marketing campaign, or even standalone.

Video Thumbnail

A video thumbnail is a still image that represents a video, usually displayed on a video hosting platform such as YouTube, Vimeo, TikTok, etc. or on social media platforms.

This image is typically displayed as a preview of the video, and is used to entice viewers to click and watch the video.

Video thumbnails are often the first thing that viewers see when browsing for videos, so it is important that they are eye-catching and representative of the video's content.

A good video thumbnail should be visually appealing, relevant to the video's content, and should accurately represent the overall tone and style of the video.

Video platforms usually generate a thumbnail automatically, but most of the time video creators are able to upload a custom thumbnail to represent the video.

Video Transcript

A video transcript is a written version of the spoken dialogue or narration in a video. It includes all the words that are spoken in the video, including any sound effects or background music.

Video transcripts can be used for several purposes, such as providing closed captions for deaf or hard of hearing viewers, making the video more accessible to people who speak different languages, and for search engine optimization (SEO) purposes.

Transitions

Transitions in video marketing refer to the visual effect that is used to move between two different shots, scenes, or segments in a video.

Transitions help to smooth out the flow of the video and make it feel more cohesive, while also helping to indicate a change in time, location, or subject matter. Some common types of transitions include cuts, wipes, dissolves, and fades.

TrueView

TrueView is a video advertising format offered by YouTube in which advertisers only pay when a viewer watches at least 30 seconds of their video ad or the entire ad if it's shorter than 30 seconds.

TrueView ads can appear before, during, or after other videos on YouTube and can also appear on Google video partner sites and apps. These ads allow advertisers to target specific audiences and track the performance of their campaigns.

User-generated content (UGC)

User-generated content (UGC) is video content that is created and shared by individuals, rather than by brands or organizations.

This can include videos posted on social media platforms, videos shared on video-sharing websites, and other forms of video content created by the general public.

Video ad sequencing

Video ad sequencing, also known as video ad cascading or video ad layering, is a technique used in video advertising where a series of ads are shown to a viewer in a specific order.

This allows advertisers to present a cohesive message or story to the viewer, while also providing the opportunity to present different calls to action or offers at different points in the sequence.

Video blog (vlog)

A video blog, or vlog, is a type of blog that primarily features video content. Vlogs can cover a wide range of topics, such as personal stories, product reviews, tutorials, and news updates.

They are typically created and shared on video-sharing platforms, such as YouTube, TikTok, and Instagram.

Video content marketing

Video content marketing is the use of videos to promote a brand, product, or service.

This can include creating and sharing videos on social media platforms, using video in advertising campaigns, and incorporating video into a company's website.

The goal of video content marketing is to engage with potential customers and increase brand awareness.

Video production

Video production in video marketing refers to the process of creating video content for the purpose of promoting a brand, product, or service.

This can include pre-production activities such as script writing and storyboarding, as well as production activities like filming and editing. It also includes post-production activities like color correction, sound design and effects.

The final output can be in the form of a commercial, brand video, explainer video, tutorial video, live-stream video, etc. The goal of video production in video marketing is to create high-quality and engaging video content that will help to achieve the marketing objectives.

Video storytelling

Video storytelling is the use of video to tell a story or convey a message. It's a way to connect with the audience emotionally and create a memorable experience.

A video storyteller will use a variety of techniques to create a compelling narrative, such as script writing, visual storytelling, and sound design.

It can be used in different formats such as short films, commercials, brand videos, explainer videos, tutorial videos, live-stream video, etc.

Video storytelling is a powerful tool for video marketing because it allows brands to build emotional connections with their audience, increase brand awareness, and ultimately drive sales.

The goal is to create a video that resonates with the viewer and makes them want to take action or engage with the brand further.

Viewability

Viewability in video marketing refers to the ability for a video ad to be seen by a viewer. A video ad is considered viewable if it is at least 50% in view for at least 2 seconds, according to the Media Rating Council (MRC) guidelines.

Virtual reality (VR)

Virtual reality (VR) is a computer-generated simulation of a three-dimensional environment that can be interacted with using specialized equipment, such as a VR headset.

The equipment allows the user to experience the simulated environment as if they were physically present in it, by using sensors to track the user's head and hand movements and adjust the visuals and audio accordingly.

Webcast

A webcast is a live or pre-recorded video or audio broadcast that is distributed over the internet. It can be viewed by a large number of people simultaneously, using a computer or mobile device with internet access.

Whiteboard animation

Whiteboard animation is a video animation technique that simulates the drawing of illustrations on a whiteboard.

It is often used to explain complex ideas or concepts in a simple and engaging way. The animation is typically created by filming a hand drawing images on a whiteboard or tablet, with the final animation appearing as if the images are being drawn in real-time.

YouTube video ads

YouTube video ads are a form of advertising that allows businesses and organizations to promote their products or services through video content on the YouTube platform.

360-degree video

360-degree video is a type of video that captures footage from all angles, including the top and bottom, and allows the viewer to look around and explore the environment in a fully immersive way.

This is made possible by using a special camera or multiple cameras to capture footage from all directions and then stitching the footage together to create a seamless, panoramic view.

4K resolution

4K resolution, also known as Ultra High Definition (UHD), refers to a display resolution of 3840 x 2160 pixels. This is four times the resolution of Full HD (1080p), which has a resolution of 1920 x 1080 pixels. With 4K resolution, images are sharper, more detailed, and have a higher level of realism.

Aspect ratio

The aspect ratio in video refers to the proportion of the width of a video frame to its height. Common aspect ratios used in video include:

• 4:3 (standard definition)
• 16:9 (high definition and widescreen)
• 21:9 (ultra widescreen)

The aspect ratio can affect the way a video looks and is perceived by the viewer. For example, a video with a 4:3 aspect ratio will have a more square-shaped frame, while a video with a 16:9 aspect ratio will have a more rectangular frame that is wider than it is tall.

This can affect the composition and framing of shots in a video, as well as the overall aesthetic of the video.

Audio post-production

Audio post-production refers to the process of editing and enhancing recorded audio, usually for use in film, television, or video games.

This can include tasks such as adjusting levels, equalizing, and adding effects such as reverb or compression. It also often involves the use of software such as Pro Tools or Ableton Live.

The goal of audio post-production is to create a final audio mix that is balanced, sounds natural and professional.

Brand video

A brand video is a type of marketing video that is designed to promote and build awareness for a specific brand or product. Brand videos can take many forms, such as commercials, promotional videos, or explainer videos.

They often feature the brand's logo, slogan, and messaging, and are designed to appeal to the target audience and create a positive association with the brand.

Brand videos are typically used to create awareness, build trust, and showcase the features of the product. They can be used on social media platforms, websites, in-store screens and other advertising channels.

Brand storytelling

Brand storytelling is the process of using narrative techniques to create an emotional connection between a brand and its audience.

It is a way of communicating a brand's values, mission, and message through a series of stories or anecdotes, rather than through traditional advertising techniques such as slogans or product demonstrations.

Captioning

Captioning refers to the process of displaying text on a video that represents the audio content of the video. Captions can be closed or open, closed captions can be turned on and off by the viewer, open captions are always visible.

Captions are important for accessibility, providing a way for individuals who are deaf or hard of hearing to understand the content of the video, they also can help to improve the overall viewing experience by providing a written representation of the audio for people who are in noisy environments or for those who do not speak the language of the video.

Cinematography

Cinematography is the art and technique of capturing visual elements in a motion picture or video production. It involves the use of lighting, lenses, camera angles, and movement to create a visual style that supports the story and emotions of the film or video.

Color grading

Color grading is the process of adjusting the colors in a film or video production to enhance the visual style and mood of the story. It is typically done during the post-production process and is performed by a colorist. The colorist uses specialized software to adjust the levels of brightness, contrast, saturation, and color temperature to create a desired visual look.

Commercial video

A commercial video is a type of video that is used to promote a product or service. It can be used for television advertising, online advertising, or in-store displays.

These types of videos are typically shorter in length than traditional films or videos, and are designed to grab the viewer's attention and persuade them to take a specific action, such as purchasing a product or visiting a website.

Compression

Compression is the process of reducing the size of a digital file, such as a video or audio file, without losing significant quality. The purpose of compression is to make the file smaller and more manageable for storage, transmission and playback.

Concept development

Concept development is the process of creating and refining the concept or idea for a film, video, or other creative project. It is the initial stage of the production process, and involves brainstorming, researching, and outlining the overall vision for the project.

During concept development, a team of writers, directors, and other creative professionals work together to identify the key themes, characters, and plot points for the project. They also consider the audience and the medium for which the project is intended, as well as any technical or logistical constraints that may be involved.

Corporate video

Corporate videos are videos that are produced by companies or organizations for internal or external communication purposes. Corporate videos can be used for a variety of purposes such as:

• Promoting a company's products or services
• Communicating the company's mission, vision, and values
• Introducing new products or services
• Training employees or partners
• Recruiting employees
• Providing updates on company news or events
• Explaining complex concepts or procedures
  

Crowdfunding video

A crowdfunding video is a video that is used to promote a fundraising campaign on a crowdfunding platform. The purpose of the video is to provide potential backers with an overview of the project and its goals, as well as an introduction to the team behind it. The video is usually the most prominent and interactive element on the campaign page, and can greatly influence whether or not a person decides to support the campaign.

Digital signage

Digital signage in video marketing refers to the use of digital displays, such as LCD or LED screens, to deliver video content in a public space or a retail environment. It is a form of out-of-home (OOH) advertising that can be used to target specific audiences in specific locations.

Direct response video

Direct response video is a type of video marketing that is designed to elicit a direct response from the viewer, such as making a purchase or signing up for a service. This type of video is typically used in online advertising, such as on social media, YouTube, and other video platforms, as well as on a company's website.

Documentary video

A documentary video is a nonfiction film that aims to document and inform the audience about a specific topic, subject, or event. It can be used to explore a wide range of subjects, such as social issues, historical events, scientific discoveries, or personal stories.

Educational video

Educational video is a type of video content that is designed to teach or instruct the viewer on a specific topic or subject. It can be used in a variety of settings, such as in schools, universities, online education platforms, and training programs.

Event video

Event video is a type of video content that captures and documents the highlights of a specific event, such as a concert, conference, trade show, or wedding. These videos are often used to promote future events, to share the experience with those who were unable to attend, or to create a lasting memory of the occasion.

Facebook Live

Facebook Live is a live streaming feature on the Facebook platform that allows users to broadcast live video to their friends, followers, or the general public. It can be used to stream events, announcements, live Q&A sessions, or behind-the-scenes content in real-time.

Filmmaking

Filmmaking is the process of creating a film, from the initial idea and concept development to the final production and distribution of the finished product. It involves a wide range of creative and technical disciplines, such as writing, directing, producing, casting, cinematography, editing, sound design, visual effects and many more.

Geographic targeting

Geographic targeting in video marketing refers to the practice of delivering video ads to specific geographic locations, such as a city, state, or country. This allows marketers to reach their intended audience by targeting specific regions or demographics.

Gif

A GIF (which stands for Graphics Interchange Format) is a type of digital image that allows for the creation of short, animated sequences. GIFs are typically used to create short animations or to loop short video clips. They are widely used for expressing emotions or for making a point in a more visually appealing way.

Haptic technology

Haptic technology is a type of technology that allows for the creation of a sense of touch through vibrations, force feedback, or other physical sensations. It is used in a wide range of applications, including gaming, virtual reality, and mobile devices.

In terms of video marketing, haptic technology can be used to create a more immersive experience for the viewer.

For example, haptic feedback can be used to simulate the sensation of touch, allowing viewers to feel like they are interacting with the video in a more tangible way. This can be used to create more engaging and memorable experiences, and can be particularly effective in virtual reality or augmented reality videos.

Hyperlapse

Hyperlapse is a technique used to create time-lapse videos that feature smooth camera movements. It is typically achieved by using a stabilizer such as a tripod or a gimbal, and by taking a series of photos or videos at set intervals while the camera is in motion. These images or videos are then stitched together to create a smooth, flowing time-lapse video.

Interactive video

Interactive video refers to video content that allows the viewer to interact with the video in some way, rather than just passively watching it. This can take many forms, such as allowing the viewer to choose which path the video takes, or to click on interactive elements within the video to learn more or to access additional content.

Instagram video

Instagram video refers to videos that are shared on the social media platform Instagram. Instagram is a popular mobile application that allows users to share photos and videos, and also to edit and enhance them with filters, captions, and other tools.

Lifestyle video

Lifestyle video refers to video content that captures the daily experiences, interests, and activities of people in a particular lifestyle or subculture. The main goal of lifestyle videos is to showcase the products, services, or activities in a relatable and engaging way, rather than just describing them.

Live streaming

Live streaming refers to the process of broadcasting live video content over the internet in real-time. With live streaming, audiences can watch and interact with the content as it happens, rather than watching a pre-recorded version. Live streaming can be done through various platforms such as YouTube Live, Facebook Live, Twitch, Instagram Live, and many more.

Live-action video

Live-action video refers to video content that is shot with real actors, props, and locations, as opposed to animation or special effects. Live-action video can be used to tell a wide variety of stories, from dramatic narratives to comedic skits, and can be produced in a variety of styles, such as documentary, fiction, or experimental.

Micro-video

Micro-video refers to short, usually less than one minute, videos that are designed to be consumed quickly and easily on mobile devices. Micro-videos are usually shot vertically and optimized for social media platforms like TikTok, Instagram, Facebook, and Snapchat.

Motion capture

Motion capture, also known as mocap, is a technique used to record and digitally capture the movement of live actors or objects. This technology is often used in the film, video game and animation industry to create realistic and lifelike characters, creatures, or objects in a virtual world.

Native advertising

Native advertising is a form of online advertising that is designed to blend in with the content of the website or platform on which it appears. The goal of native advertising is to provide a more seamless and unobtrusive user experience, while still providing the advertiser with an opportunity to reach their target audience.

Non-linear editing

Non-linear editing (NLE) is a method of editing digital video and audio content in which footage can be accessed and manipulated in any order, rather than in a linear, chronological sequence. This allows editors to work with footage in a more flexible and efficient way, allowing them to quickly and easily make changes, try out different edits, and experiment with different creative ideas.