What are the top sales tools that you and your team use?
Sales more often than not, is tricky and hectic.
At times, you close deals like a pro, while at times you have no idea how you’d meet your monthly targets.
At a given time, you may be sending follow-up emails like crazy, while the next moment you may be bombarded with exploratory queries.
With so much uncertainty and workload in a typical sales job, it always helps to be well prepared for what may come.
No matter if you are a junior sales executive in a startup or the Head of Sales in an MNC, having the right tools always helps.
And when we say sales tools, we don’t just mean the CRM.
Be it marketing, sales or operations, if the team doesn’t have access to the right tools, they can’t perform to the best of their potential.
This blog post is all about the best sales tools in 2021 (and beyond) that you and your team must have access to.
We shall look beyond CRMs and see what are the top ten must-have sales tools for global sales teams in 2021 and beyond.
Let’s jump right into it!
A Tool for Tracking Emails
Being a sales professional, it goes without saying that a significant chunk of your time goes into sending and receiving emails.
You may have to send a lot of emails to cold leads, follow-up emails to warm leads and emails to nurture the leads you are already in touch with.
Amongst all of this, it’s important to see how exactly your emails are performing and what you lack.
For instance, you may have to A/B test a certain subject line for cold emails. What do you do in such a scenario?
Here is where an email tracking tool steps in.
An email tracking tool such as MailTrack comes in handy when you want to check how your prospects are responding to your efforts.
After all, what’s the fun of sending emails one after another if the prospects are not even opening them?
Tools such as MailTrack help you know exactly when your emails are opened.
Not just that, you can even figure out exactly how many times the prospect opened your email and get real-time notification pop-ups when your emails are opened.
Remote Communication and Project Management Tool
With teams all over the world going remote, a remote communication and project management tool becomes indispensable.
However, if you want to save your team from getting lost in an ocean of applications and avoid the loss of productivity, you can try Basecamp.
Basecamp is one of the best project management cum internal communication tools for remote teams across the globe.
This all-in-one toolkit for working remotely lets you organize your and your team’s to-dos in a nice manner and never lets you miss an update again.
Use Basecamp to see what sales activities are upcoming and who has what on their plate.
Certainly one of the must-have tools for remote sales teams worldwide.
A Customer Relationship Management (CRM) System
Talking about the best tools for sales teams, how can we forget writing about a CRM?
In fact, sales teams may skip on a lot of tools but never a CRM. Should you implement a single tool, go for a CRM!
A CRM lets you keep track of everything sales in your company.
Be it the incoming leads or deals that are won already, the CRM lets you stay on top of everything. Visualize a CRM as your central repository of business information.
In addition to that, a CRM lets you stay organized and store all your contacts and their information such as email address, phone number, LinkedIn profile, website, etc. in one place.
However, if you are looking for a CRM that actually helps improve the performance of your sales team, you ought to check out Pipedrive.
It’s a CRM designed by the sales people for the sales people. See your day planned well in advance thanks to the Pipedrive CRM and jump into the execution mode right away.
Moreover, Pipedrive comes with your personalized sales assistant that acts as your mentor and helps boost your sales performance.
You also get personalized tips so you don’t have to think about what to do next and can straight away jump into execution.
A Screen Recorder and Analytics App
Wondering how videos are helpful for sales teams?
For starters, videos play a crucial role at every stage of the sales conversation.
Right from sending the initial cold outreach email to closing the deal and post-sales follow up, videos can’t be missed out on.
In fact, sales videos can improve your chances of landing that first coveted appointment with a lead by 10x.
How? Let’s get this straight.
You are sending a cold email and your prospect has no idea you exist.
You want their attention and anything that makes them stop and listen to what you’re saying will get your job done.
A video can do the trick better than text. Remember? You must stand out!
Not just that, if you know your prospect’s pain points, it may help to record a quick video and explain the solution rather than writing down a long text email that everyone dreads to read.
And the best part is that you don’t even have to buy a fancy software for this. A simple web camera and screen recorder tool such as StoryXpress can get the job done.
Run the prospect through your product or explain how it can help solve their pain points.
Suite for Processing Documents
Being a sales representative, you’d have to create a lot of reports, presentations and edit documents or spreadsheets.
It’s nice to have a tool that lets you collaborate with your colleagues and allow real-time sharing and editing of your documents.
In fact, Google Workspace is a rather wholesome option with a lot of additional, cool features.
Tool to Conduct Surveys and Collect Feedback
No matter what you are selling, the competition is fierce and you must stay a step ahead of your competitors to boost sales.
The best way to improve? Constant feedback and review of your products and services.
A tool to conduct surveys and collect feedback is good to have.
Be it ensuring customer satisfaction, customer loyalty or conducting market research and opinion polls, sales representatives need tools like SurveyMonkey.
Tools such as SurveyMonkey help you take data driven decisions. You have real facts and figures to draw conclusions from and that’s amazing.
Sales teams all over the world use such tools to win more business using customer powered data, and validate sales strategies with market powered data.
You can even use such tools to delight customers and increase loyalty while decreasing churn rate through interactive feedback collection.
Meetings Scheduler App
Sales professionals often complain of being drowned in a sea of emails.
You have all sorts of emails screaming for attention and amongst all of this if you have to send back and forth emails to schedule meetings, the chances are you won’t get a response.
Try using a meetings scheduling application such as Calendly.
Such an app will simplify your life as a sales professional and you can schedule your appointments smoothly.
Forget the back-and-forth emails. Be more productive and say RIP to the insane number of emails you’d have to send for scheduling appointments.
You can also use the free appointment and meeting scheduling app by HubSpot.
Email Marketing Automation Tool
Studies have indicated that reaching out to leads within an hour boosts your chance to have a valuable and meaningful conversation with the decision makers as compared to when you make them wait for a response.
Thus, you must send quick follow-up emails or respond in case they have a query.
But, how do you send them quickly every single time?
Sending follow-up emails can not only be a lot of work but what if you altogether forget to send a follow-up email?
You may lose a great deal.
Not just that, emails are anyway important to sales teams and seeing the volume of emails that a typical salesperson deals with, an email marketing automation tool is a must have.
Plus, how would you attend to the more important tasks if you are stuck with monotonous emails all day long?
Have a look at Sendinblue.
A tool such as Sendinblue will let you focus on the important stuff and put the rest on autopilot with automation.
Design sleek emails and schedule them for sending in no time. You can even try SMS marketing and create beautiful landing pages.
A Tool for Lead Generation
Statistics suggest that more than 40% of salespeople find sales prospecting to be the most challenging part of the sales process.
If you also find sales prospecting to be the most challenging part of your job, we feel you.
Sales is all about getting more business and you can’t get business if you don’t have a steady inflow of leads.
Excellent tools are available these days to make sure that your pipeline is always full of sales qualified leads.
Check out Lusha. Leading sales teams across the globe turn to Lusha to locate accurate B2B contact and company details, shorten their sales discovery and close more deals.
Lusha helps you prospect and reach out to your future customers with accurate B2B contact details.
Simply add the Lusha extension to your browser and you are good to go.
An App for Networking
Finally, every sales person in this world must have access to an app for professional networking.
Hands down, LinkedIn is the best platform for this.
Expand your LinkedIn network to seek new business opportunities and establish your brand trust and confidence.
That said, there are tools such as GetProspect that help you find your prospect’s email address and reach out to them with your pitch.
Install the GetProspect browser extension to get contact information of anyone on LinkedIn and even manage all the information at a single place.
You may even group your extracted profiles into lists, order by name, company, position and so on.
2020 has been particularly harsh for sales teams from all over the world.
It’s not just you but all the teams are tackling challenges never heard of before.
We hope that the tools listed above help make your life a bit easier.
Be it initial prospecting, being on top of all the email threads, or performing recurring tasks such as updating the deal status, these tools would definitely help you do better.
What are the sales tools that you have been using? Did we miss out on anything? Drop us a comment in the comments section below.