How Can You Use Video in Your Event Marketing Campaigns?

In most events, it is common to take photos and videos to celebrate the occasion. Most of the time, videography is used to cover these occasions. The type of videos in these affairs is commonly called event videos.

An event video captures the footage of a specific event, such as a concert, conference, wedding, or other special occasions. The video may include footage of the event itself, as well as interviews with attendees or organizers.

You may edit it to create a highlights reel or a more comprehensive event record. You can use event videos for various purposes, such as promoting future events, providing a lasting form of the event to participants, or creating a promotional tool for the event's sponsors.

What are some examples of event videos?

Event videos have a lot of varieties. They can range from short, minute-long recordings to as

long as an hour-long film. Some examples of event videos can be categorized according to the type of event.

Concert video

This is a video recording of a live musical performance. It can be in the form of a music video, a full-length concert film, or a live recording of a performance.

Concert videos are often released on copies or streaming platforms for fans to enjoy the performance even if they cannot attend the live event. Concert videos may also include dance performances such as ballet presentations or other similar demonstrations. Additionally, to promote your event, consider using a concert flyer template . A well-designed flyer can capture attention, highlight key details, and attract a larger audience to your live performance.

Conference video

Conference videos record a conference, seminar, or meeting. They can be a recording of the entire talk or specific sessions or presentations.

Conference videos are often used to share the information and insights presented at the in-person conference or a virtual conference as well with a broader audience including those unable to attend the live event. Some conference videos are also used as educational resources.

Occasion video

This video captures footage of an occasion such as a wedding, birthday party, or baptism. The coverage usually includes the rites followed by the celebration (for weddings and baptisms).

These videos are typically shared with the guests or other people who could not attend the said occasion.

Sports event video

A sports event video is a recording of a live or recorded sporting event. It can be a game, match, race, or other competition. Sports event videos are often used to share the highlights or recap of the event with fans who could not attend the live event.

These videos can be transmitted through streaming platforms, television broadcasts, or the sports team or league's official website. Some sports event videos are also used as educational resources for coaches and players to analyze the performance of a team or athletes.

Charity event video

A charity event video is a recording of a live event that is organized to raise funds or awareness for a charitable cause. These events can take many forms, such as galas, auctions, runs, walks, concerts, or other gatherings.

Charity event videos often share the event's highlights with those unable to attend, thank donors and sponsors, and promote the charitable cause.

Corporate event video

A corporate event video is a recording of a live event that a company, organization, or corporation organizes. These events can take many forms, such as product launches, conferences, trade shows, employee appreciation events, or other gatherings.

Corporate event videos are often used to share an event's highlights with those who could not attend, promote the company's brand, or showcase the company's products or services.

How do you create an event video?

Creating videos may seem an easy task. But in reality, it requires a lot of planning and resources, such as video tools, to achieve the perfect video for your needs. Here are suggested steps to create an event video for your marketing campaigns.

Define your goal

Do you want to increase attendance, promote a specific aspect of your event, or showcase the event's speakers or performers? Or your goal is improving form abandonment rate ?

Plan your content

Once you have defined your goal, plan the content of your video. This might include footage of past events, interviews with attendees or organizers, or testimonials from sponsors or partners.

Gather footage

Once you have planned your content, gather footage of your event. This can include venue footage, speakers, and other relevant event elements. Hiring professional videographers for this step and the next succeeding steps is highly encouraged because they have the skills and resources to perform these actions.

Edit your video

Once you have gathered your footage, edit it to create a cohesive and engaging video. This might include adding music, creating titles, and incorporating other elements.

Add a call-to-action

You can add this element to your video. A Video CTA can be a link to purchase tickets or register for the event.

Optimize your video for social media platforms by adding captions, tags, and engaging titles.

Share your video on social media, your website, and other platforms to attract potential attendees.

Track your performance

Track the performance of your video by measuring the views, engagement, and conversions generated by your video. Use the insights to improve future videos.

How can you use event videos in your marketing campaigns?

You can use video in your event marketing campaigns in several ways. You may then share these videos on social media, your website, or any other channel to get traffic, attract attendees, build anticipation toward a future event, etc.

Promotional videos

A promotional video is a marketing tool used to promote a product, service, or brand. These videos increase awareness and interest in the product or service and persuade the viewer to take a specific action, such as making a purchase or visiting a website.

You can use promotional videos in various ways, such as on a company's website, social media platforms, and trade shows or events. It should be an engaging clip that promotes your event and highlights its key features and benefits. You can also use top marketing tools to make your video top-notch.

Live-streaming

Live streaming transmits audio and video in real-time over the internet. It allows individuals or organizations to broadcast live events, such as concerts, conferences, and webinars, to a broad audience. Viewers can watch the live stream as it is happening on a variety of devices, including computers, smartphones, and smart TVs.

A live stream can be done using various platforms, such as YouTube Live, Facebook Live, Twitch, and many others. Live streaming can also be done using specialized software, such as OBS (Open Broadcaster Software) and Xsplit, which can be used to create a professional-looking broadcast.

You can also use streaming for other purposes, such as video conferencing, remote learning, and live Q&A sessions.

Teaser videos

A teaser video is a short, attention-grabbing video used to create interest and anticipation for a product, service, or event. It is typically used as a marketing tool to generate buzz and build excitement before the official release or launch of a product, service, or event.

Teaser videos are usually shorter than traditional promotional videos and are designed to be intriguing and engaging while not revealing too much about what is being teased. You can use them to tease a new product launch, a new TV show or movie, new video game, upcoming event, or anything you want to create interest and anticipation.

Recap videos

A recap video is a type of video that summarizes or recaps the highlights of an event or a series of events. It is usually created after the event and summarizes what happened, the key moments, and the event's highlights.

Recap videos are often used for events such as conferences, trade shows, and other types of gatherings where many things happen, and it is hard to keep track of everything. You can also use them for a series of events, such as a sports tournament, TV show season, or music festival.

You can use recap videos to help people who missed the event catch up on what they missed and remind people who attended the occasion of the highlights.

Past event clips can help promote future events or create interest in upcoming activities. They can be in different formats, like interviews with key players, event footage, and a voice-over to guide the audience through the highlights.

Speaker/performer highlight videos

A performer highlight video is a type of video that showcases the highlights of a performer's work or performance. It typically features footage of the performer in action, such as singing, dancing, playing an instrument, or performing stunts.

The footage is usually edited to create a fast-paced, engaging video highlighting the performer's best moments, skills, and talents. The goal of a performer highlight video is to showcase the performer's abilities and to attract new fans or booking opportunities.

Performer highlight videos can be used by musicians, dancers, athletes, comedians, and other performers to promote their work and gain exposure.

You can share them on social media, the performer's website, or other online platforms to reach a broad audience. You can also use them to promote specific performances, tours, or events.

Attendee testimonials

An attendee testimonial video is a type of video that features a person who has attended an event, such as a conference, trade show, or workshop, sharing their positive experiences and feedback about the event.

This video is typically shot on-site during the event and features attendees speaking directly to the camera, usually in an interview format. An attendee testimonial video aims to provide social proof of an event's value and persuade potential attendees to register for future events.

You can use attendee testimonial videos to promote a specific event or series. They can be shared on the event website, social media platforms, or other online platforms to reach potential attendees.

You can also integrate these videos into a more extensive marketing campaign to promote the event. You can also use these videos to show the attendees' experience, what they learned, how the event met their expectations, and how they will apply the knowledge to their work or personal life.

Attendee testimonial videos can be a great way to build trust and credibility with potential attendees and to give them a sense of what to expect from the event. They can also be a great way for event organizers to get feedback on what worked well and what could be improved for future events.

Event photo montage

An event photo montage is a collection of photographs from an event arranged and edited together to create a video or slideshow. The photographs are typically set to music and may include captions or other text to provide context.

The montage is used to capture the highlights and memories of an event, such as weddings, birthday parties, anniversary celebrations, etc. They can also be used to create a visual record of corporate or charity events or other types of gatherings.

The montage can be shared through social media, streaming platforms, or on the company's official website. They can also be used as a marketing tool to generate interest in the company or its offerings.

Events behind the scenes

An behind-the-scenes event video is a recording of the making of an event. It shows the process and the effort that goes into organizing and executing an event.

It can include footage of the planning and preparation stages, the set-up and breakdown of the event, as well as interviews with the event organizers, vendors, and attendees.

These types of videos are often used to give viewers a glimpse into the hard work and dedication that goes into making an event successful. They can also be used to showcase the inner workings of an event or organization and to give a sense of the atmosphere and energy at the event.

Behind-the- scenes videos can be shared on social media, streaming platforms, or on the event or organization's official website.

What are the benefits of using event videos in your event marketing campaigns?

There are several benefits to having videos in your events for marketing purposes:

Increased visibility

Videos can be shared on social media, your website, and other platforms, which can increase the visibility of your event and allow it to reach a wider audience.

Greater engagement

Videos are more engaging than text or images and can help to create a more immersive experience for your audience.

Increased credibility

Videos can be used to showcase the success of your event, as well as the quality of your speakers, performers, and other participants. This can increase the credibility of your brand and your event.

Better storytelling

Videos allow you to tell a complete story of your event, including the atmosphere, the energy, and the emotions of the attendees and the participants.

Increased conversion

Videos can be used to promote future events and can be used to encourage attendees to register for your event or to purchase tickets.

Better analytics

Videos can be analyzed to gather data on engagement and audience demographics, which can be used to improve future events.

Lasting memories

Videos can be used to create a lasting record of your event, which can be shared with attendees and other stakeholders as a reminder of the experience.

Event videos can boost your marketing campaigns

Clearly, event videos have a significant impact on different marketing campaigns. These videos, aside from leaving a lasting impression on guests, can also be easily distributed, given the technology we have nowadays. If you are having any event in the future, make sure to have video coverage to boost your marketing performance.