What is UTM?
Urchin Tracking Module or UTM can be used to track the respective user’s video views provided the email addresses.
How to setup UTM?
- Under the Studio section in side menu, Click on
- Click on the “share” icon to expand the share window
- The UTM icon will be visible right next to “Embed”
- Click on the “i” bubble to add the emails of your users manually or upload a CSV. It will create a unique trackable link
How to view the UTM analytics?
- Go to the “Analytics” section of the video for which you’ve setup the UTM.
- Scroll down the to see “User impressions” for the emails added.