Email marketing never gets too old! But in order to make sure that your emails are reaching the right target audience, you need to take care of a couple of things. Talking about emails, I just remembered to mention that most brands these days are looking forward to videos, to engage their audience. After all, watching a 2-minute video with a catchy title is way more interesting than reading a 1000 word email.
But how to keep track of users who are delighted with the subscription and are actually willing to see your content more often?
Yes, that’s what the MailChimp and Storyxpress integration is all about!
After the integration, you can directly embed Mailchimp’s signup forms in the video so that you can gain users’ information, and include them in your email campaigns!
But how exactly do you achieve that?
- From the integrations tab ask your workspace admin to install Mailchimp’s integration
- Once added, the admin needs to authenticate himself with the MailChimp credentials.
(Mailchimp follows, auth 2.0 So, don’t worry as you’re adding your credentials on Mailchimp itself)
- Once Authenticated, Mailchimp is enabled for the entire workspace.
In the videos section, select Annotations for Mailchimp.
Your MailChimp audiences are available with us already, select the right audience, timing and you are done! Now your users can fill out the forms while watching which will be directly available in your MailChimp audience.
You can also embed your custom Mailchimp forms into the videos with embed forms available on Mailchimp. You can custom your styling and fields according to the needs.