25+ Business Tools to Boost Growth in 2023

As a small business, you work more than 24 hours a day. Or you would like to, certainly. It's a constant struggle to keep things in order on a daily basis. There are small business tools you want and then there are tools you need.

And trust me small business tools and software are not out to drill holes in your pocket. This is a godly list for small business owners looking to save time and labour. These tools are going to change the way you do business.

Wave

A free app for accounting. It includes invoicing, payroll, Pay Stub and personal budget. Aimed at professionals, Wave provides easy-to-use invoicing and billing software.

Wave can be integrated with many other tools like Etsy for e-commerce businesses. Wave also supports adding taxes. It includes the US Sales tax and B2B tax portion calculator. Wave also offers a paid freemium model that has no limit on the usage of tools.

QuickBooks

QuickBooks is made specifically for small and medium-sized businesses. It offers two types of accounting services, one for the cloud and one on the desk. QuickBooks Online is a monthly subscription service taccessed hrough a secure web link. It also allows the import of Excel spreadsheets.

YouNeedaBudget.com

Google Meet

Easy to use platform for communication. Message and video call with Google application integrations. Access through your inbox. Share your desk and make presentations. Use through a browser or app. Free for 1-hour meetings. (Increased to 24 hours per meeting during CoViD times) ‌

Google Meets also offers an upgraded version for larger organizations, which allows 250 participants, and live streaming with over 100,000 active viewers. Even for the free version, Google Meet allows up to 100 participants and an unlimited number of meetings. ‌

You can also add live captioning during the meeting, with the AI-powered closed captioning tools. It has an adjustable layout with screen settings. You can pin, mute or remove participants as a host. And it also allows screen sharing for presentation.

StoryXpress Recorder

A revolutionary tool in terms of communication. Offers a video-based communication platform for customer support, sales, and remote teams. It allows you to make screen and webcam recorded videos and offers advanced features to make videos interactive and marketable.

StoryXpress Recorder allows you to brand your videos. You can customize your videos page as per your brand colors or show your videos on your domain. Easily embeddable in emails, blogs, and landing pages and integrated with common apps like Slack, Calendly, and Zendesk.

Track the videos you share using UTM parameters and analyze views with video engagement heatmaps. The recorder lets you add buttons and banners so you can give call-to-action in videos. Generating leads is attainable using this feature.

In addition, the platform includes a messaging tool that fosters real-time team collaboration, facilitates file sharing, and helps with organization. Businesses can also conduct virtual meetings and video conferences, making remote collaboration with clients and team members efficient.

Slack

A collaboration tool that offers a complete business communication platform. It is an extremely powerful tool in terms of UX. It follows the Internet Relay Chat model and includes live chat rooms. Slack offers 10, 000 recent messages throughout the platform for its free model.

Slack teams allow a virtual workspace through a web link. It is a community platform that allows message boards, and task targets. Slack allows both public and private messaging channels. ‌

Skype

Skype is a telecommunications application that offers a video chat interface with voice calls between computers, mobile devices, and even smartwatches. Skype also offers messaging services that include audio, video, and text images. ‌

Skype uses a freemium business model that allows Skype to Skype-based calls free of cost.

Ring4

Ring4 offers a simple business phone system in the cloud where you can get a full-fledged virtual number setup running in 30 seconds for you and your team.

The easy-to-use interface makes it efficient for users who aren’t much tech-savvy and makes remote work smoother.

If your business is scaling, then Ring4’s business-calling solutions might be right for you.

Coupler.io

Coupler.io is a powerful tool for small businesses, streamlining analysis and reporting by integrating data from popular apps into intuitive, easy-to-use reports. It automatically pulls data and loads it into spreadsheets, data warehouses, or BI tools, helping you gain a full view of your business performance. This seamless integration enables businesses to make informed decisions based on real-time insights without the hassle of manual data collection.

With features like blending data from multiple sources, automated reporting, and ready-to-use dashboard templates, Coupler.io takes analytics to the next level. It offers a variety of data integrations and custom reporting solutions, including the ability to provide white label reporting , so you can present branded, professional insights to clients or stakeholders. Plus, its data transformation module and scheduled refreshes keep your reports up-to-date and ready for making data-driven business decisions.

Planly

Key features include a content calendar, insightful social media analytics, and seamless team collaboration capabilities.

With its user-friendly interface and robust feature set, Planly enhances the efficiency of your social media strategy and elevates the quality of your content.

Additionally, Planly offers a 14-day free trial, with individual plans starting at $15 per month, making it accessible and cost-effective for any business.

DesignWiz

DesignWiz is an essential tool for small businesses looking to create professional flyers without the need for a graphic designer. With its extensive library of customizable templates and an easy-to-use editor, DesignWiz helps businesses save time and money while producing high-quality promotional materials. Whether you’re advertising a sale, launching a new product, or hosting an event, DesignWiz makes it simple to create flyers that effectively capture your audience’s attention

Fyle

Fyle integrates with Visa and MasterCard to bring real-time reconciliations on cards you already have. Employees get instantly notified when they make a card spend and can reply with a picture of the receipt for automatic reconciliation.

Fyle’s pricing depends on the number of active users - users who submit at least one expense report in a month. The Standard plan starts at $6.99 per active user/month, paid annually.

Woorise

Woorise is an all-in-one lead generation and marketing platform that allows you to create a wide range of interactive campaigns such as landing pages, forms, surveys, quizzes, viral giveaways & contests, accept payments and more to collect leads and engage your audience.

Woorise offers many tools to engage and grow your social media audience. Features include a modern landing page and form builder, 40+ fields and thousands of social actions, 100+ interactive templates, conditional logic, real-time email notifications, multi-language support, and built-in analytics.

Starting at $29 per month. This allows you to run referral and instant win campaigns with multi-language support and advanced limit submission rules. It also allows you to create advanced quizzes and surveys starting at $49 per month.

ScheduleOnce

ScheduleOnce is a free scheduling tool. It lets you build scheduling scenarios for your organization and sends them out to your team. It lets you make appointments with customers and adds it to your business schedule.

It has a thoroughly integrated interface and syncs with Google Calendar. Allows you time as blocks to each task, and assigns it to specific teams, automatically. Uses your scenario to allow new bookings and give you time and workload management stats. These management stats can be used on time-tracking payrolls.

ScheduleOnce accepts appointments through booking pages and calendars. It also offers meetings, with customizable settings and event types. You can book your resources online through ScheduleOnce, by creating booking pages for rooms.

Envato Elements

Envato Elements provides unlimited downloads of high-quality assets, all covered under a single commercial license. This makes it easier to manage and utilize creative resources without worrying about legal complexities.

Envato Elements integrates seamlessly with popular design tools like Adobe Photoshop, Illustrator, and Premiere Pro. It also offers a plugin for WordPress, enabling users to import assets directly into their projects. The service is ideal for businesses looking to enhance their marketing materials, website designs, and other creative projects.

Starting at $16.50 per month, Envato Elements is an affordable solution for businesses seeking high-quality creative assets without the limitations of pay-per-item pricing. The subscription model ensures continuous access to new and updated resources, helping businesses stay ahead in their creative endeavors.

Pixpa

Pixpa stands out from other website builders with its focus on simplicity, flexibility, and powerful editing features. Pixpa offers 150+ stunning, pixel-perfect, mobile-friendly templates to fit every style and requirement. Adding pages to your website is a breeze with Pixpa's drag-and-drop page builder.

A unique additional feature photographers love is Pixpa's ability to sell images as downloads and prints with automated order fulfillment.

Pixpa offers 24/7 fast and proactive customer support through live chat and email. There is also a comprehensive help center with guides and step-by-step tutorials.

Pixpa’s all-inclusive pricing plans range from $5 to $25 monthly. Discounted annual and 2-yearly options are also available. All plans offer generous resources, unlimited bandwidth, SSL certificates, and 24/7 support.

Start creating your website with a free 15-day trial

Asana Calendar App

A calendar that lets you track projects in real-time. It is an app designed specifically for small and medium businesses, including freelancers. It allows you to schedule tasks and projects with time management.

Asana allows you to manage workload and deadlines, reschedule work, and create personal task lists. It allows you to categorize tasks in terms of priority and urgency. Offers a seamless timeline tool that helps you manage dependencies and change schedules. ‌

Includes reporting tools, division of tasks and assignment features that allow you to track group projects. You can customize the calendar according to need and divide timelines based on individual employees, groups, project tasks, and even company goals. It has a cross-platform app. Costs start at $10.99 per month. ‌

Deputy

The Deputy is a cost-saving scheduling app that allows you to perform everything from day-to-day work to long-term projects with ease. You can create perfect schedules for employees based on demand forecasts, wage costs, and team availabilities.

Deputy also allows you to time track employee hours. It is an all-in-one platform for assigning tasks and managing staff schedules, timesheets, attendance, and leaves. It comes with a real-time attendance tool that notes everything, from scheduling a time of work to checking who is late and when. It also imports and approves timesheets. Starting at $2.50 per month.

You can manage to leave balances and leave requests using Deputy. You can make sure of fair workweek compliance to protect yourself from compliance risks using Deputy. Deputy can also be linked with your payroll, POS, and HR apps. ‌

Taggg

Taggg helps schedule group meetings by allowing you to privately connect your calendar(s) with people on your team and outside your company to find available times and book instant meetings that work for everyone.

Features:

• Connect with people’s calendars privately
• Google and Microsoft Calendar support
• Integrates with Google Meet, Zoom, Ring4, and Zapier
• Schedule instant meetings
• Shareable calendar links
• Automatically find first available time for a group to meet
• Customize your availability for specific contacts and meetings
• Unlimited meetings

WordPress

Squarespace

A great small business tool to get a professional-looking website within a few hours. Squarespace is arguably the most powerful website building and hosting software. ‌

Allows you to choose from exclusive designs, offers an inbuilt ecommerce and analytics tools. Squarespace has hosted more than a million websites. It offers unique prebuilt website templates with an array of additional drag and drop widget elements.

Starting at $12 a month, users can also create their own custom templates with Square Space. It also offers a wholesome website building platform that includes logo building, search engine optimization, and payment interface integration. ‌

Wix

Customizable, responsive, and free website builder. According to Cybernews, it is one of the best website builders for small business , offering a drag-and-drop feature and allowing you to add video backgrounds, scroll effects and animation through an inbuilt editor.

Wix also allows JavaScript custom code to its webpages and allows HTML scripting. Users can add in-house social media plugins and e mail marketing campaigns. It is a freemium service, which allows you premium upgrades as well.

Gumroad

A small shopping cart software installable on any website. Has an automated delivery feature for virtual goods. Smooth check-out interface for high conversion rates. Includes pay-what-you-want pricing. Free to use, and charges 5% per transaction.

Gumroad also offers a market for various users to sell products and services. Creators of all types use Gumroad to sell their merchandise, and it is also used by developers to sell software.

Gumoard is a built plug-and-play product that allows payment processing, marketing and communication tools, file hosting, and delivery. Gumroad takes care of all the logistics involved in E-commerce so the creator can focus on creating the product. It also offers a consumption experience to the buyer. if you like the Gumroad features here is an affordable Gumroad alternative.

Square

Make your own customized e-commerce store through Square. It offers a dedicated payments app that allows third-party web platforms for specific payment channels. It charges only $0.30 + 2.9% per transaction. ‌

Square offers complete sales reporting on one platform. It allows you to view real time sales based reconciling data across payment systems. It also compiles unified customer data for you.

Shopify

The most popular ecommerce builder with a an easy to use interface. Can be integrated with other stores and websites. Boasts an inventory management platform. Many payment processing channels under one roof. Starts at $29 per month and charges a transaction fee.

Shopify offers retail point of sale systems to online retailers. It provides a suite of services including payment, customer engagement tools and shipping. It is specifically tailored for small merchants who wish to run online stores.

MailChimp

All in one marketing platform for small businesses. Mailchimp is a marketing automation platform and email marketing service. It lets you customize your email marketing strategy. ‌

You can use Mailchimp to turn audience insights into personalized marketing campaign. Mailchimp uses AI to understand your audience and send them personalized emails. It lets you analyse demographics and produce relevant content.

Integrate with WordPress, Zapier, Slack, Canva, Shopify etc. Checklist style email builder for bulk email campaigns. You can use Mailchimp to analyse the reactions to emails, ads. It offers professional tools to build emails. It offers a free basic model and three other paid subscription models with additional tools.

Campaign Monitor

A fully customizable email builder with drag and drop features. Includes template management for designers. Includes an insights analytics suite and engagement. Campaign Monitor offers template management for teams. Allows email designers to lock sections of templates to keep your branding intact.

Campaign Monitor offers mobile optimization for email designing. It allows you to run email campaigns that get you optimum engagements. It allows urgency using countdown timers and email scheduling.

Starting at $9 per month, Campaign monitor offers all core email marketing features, with insights analytics suite. At $29 per month users can get unlimited inbox previews, time zone sending and spam testing.

AWeber

You can use Aweber to create automates email marketing campaigns that give you time back and optimized email marketing efforts through personalization. Aweber offers free template library to build the best custom emails. It offers tools for automated tagging, and prebuilt analytics reporting.

Aweber is free for basic email marketing for 500 subscribers and $16.15 per month for pro features. It also offers solutions for high volume marketing for small and medium businesses. Aweber is scalable and adapts to the growth of a business.

Buffer

It offers automated engaging posting, with in depth analytics and security. You can use direct scheduling, first comment additions and a shopping grid from your social media handles. It also gives you updates and reminders about engaging posts.

Starting at $15 per month, for 8 social accounts. This allows direct scheduling for posts, tailored posts for each social network, a calendar video, custom video thumbnails, management for drafting posts and much more.

HootSuite

Scalable and flexible, offers integration to over 250 apps. Hootsuite allows you to make better connections with your customers through conversation flow throughout public channels. It allows you to plan all your posts throughout handles on a collaborative calendar.

SproutSocial

A unique platform for robust and cohesive social media marketing solutions. Supports scalability and regular performance analysis. It boasts itself of uncovering upcoming audience-specific trends and personalized strategies. Comes with tasking and social CRM tools and paid promotions for Facebook. ‌

It starts at $99 per month. It includes 5 social profiles, an all in one social inbox. It schedules plans and drafts posts customized to your liking. It also allows you to review social media management. It also includes trend analysis for $149 per month.

Moz

An all in one SEO tool set for SMEs that does everything from audits to backlinking. Offers you powerful tools to drive qualified traffic to your website and run high impact SEO campaigns. Has the most powerful link indexing software in the business. Does rank tracking across 170+ search engines.

Moz Pro starts at $50 per month. It offers strategically target keywords with accurate keyword volume and difficulty metrics. It allows you to save keyword lists that you can track and update. Moz Pro also offers an array of free tools.

SEMrush

BrandCrowd

A startup’s most pressing problem is often the first stages of its branding. Logo creation takes lots of time and resources. When done right, logos can tell stories and dictate what the company offers, its values, goals, and missions. However not all companies have the budget for expensive in-house designers.

BrandCrowd also offers customized logo designs. In its partner website, Designcrowd, clients can create a crowdsourcing project where artists offer competitive designs. Both services are relatively cheaper than hiring a graphic artist. Yet the results are just as good.

Google Search Console

Offers a variety of Search Console tools to improve your performance on the Google search. Regular reports to help you measure your performance, traffic, and fix issues. Uses an alert-based mechanism for reporting issues. All the tools are free with a usage limit.

You can use Search Console to optimize your content with search analytics. It allows users to analyze site impressions, clicks, and positions on Google search. Submit sitemaps and URLs for crawling on the Google Search Console to get your content on Google. It lets your review your index coverage, and that Google has an updated version of your website.

Appointy

factoHR

factoHR is a cloud-based software that handles organizations’ HR and Payroll activities. It also provides solutions regarding performance management

One of the Highlight features of the software is its’ Performance Management module, which provides dashboards for managers to get a view of performance analysis. Managers can also integrate OKRs with the system to see the progress of tasks. On the achievement of tasks, managers can provide reviews and ratings to encourage employees. In addition, it includes a continuous feedback facility so that managers can direct employees toward their mistakes and weak points.

HR and Payroll activities are also a part of factoHR’s platform. It gives access to a centralized database of employees to find necessary data quickly. In addition, the Payroll module is integrated with the attendance and performance management module. So, salaries can be counted on the basis of performance and attendance of employees.

As an effective small business tool, Zonka Feedback allows you to measure feedback from customers, users, website visitors, and more.

Further, businesses can use it to capture their customer experience, product experience, and employee feedback, and even capture leads effortlessly.

It comes with 500+ ready-to-use templates and 30+ survey question types to help you capture user feedback.

Zonka Feedback’s features include CX automation to automate workflows and do more with customer feedback and boost customer loyalty, customer satisfaction, and retention. A loyal customer base would also help businesses enhance their revenue.

Appy Pie Connect simplifies automating workflows by integrating various applications, including Autotask. This platform eliminates the need for coding expertise, offering a seamless way to enhance productivity and streamline operations. It is accessible and designed to reduce manual tasks and improve efficiency. 

By automating tasks, Appy Pie Connect allows businesses to save time, reducing manual effort and minimizing errors. This ensures a smoother operation and allows teams to focus on more strategic work, boosting overall efficiency.

The tool also seamlessly integrates with popular CRMs like Salesforce, and Pipedrive, etc., helpdesks like Intercom, and Freshdesk. etc., collaboration & communication tools like Front, Slack, etc., and much more.